The agency: This London, England-based branding studio specializes in naming, positioning, and all the other aspects of brand articulation.
The bottleneck: After 20+ years in the industry, WorkSmiths found that people, for the most part, weren’t aware of the true cost of branding. Educating potential clients on this topic was eating away at their billable hours. Instead of accepting this stumbling block as a necessary part of the onboarding process, they decided to make the cost—and value—of their services crystal clear.
The solve: “We’re not in the £200-logo market, or the £100,000-brand identity market,” says WorkSmiths co-founder Mo Saha, and the branding studio’s new, straightforward pricing framework reflects this. The agency now offers 4 clearly defined packages, ranging in size from small (£1,200 for a single concept/consultation) to XL (£40,000 for a full concept deck, workshop, roadmap, and brand assets labored over by all 4 WorkSmiths principals).
How it’s working out: According to Mo, “There are always a few curveballs, U-turns, and surprises with every scope. Now, that’s built into the time allocated to each project.” Because WorkSmiths is so transparent with their pricing—it’s listed upfront on their website—their bottlenecks have disappeared, because “all parties get on the same page quickly.”