Chimp Essentials

#1 Mailchimp training course • Lifetime access • 45+ video lessons • 7k+ students worldwide

London, United Kingdom

Go from “Mailchump to Mailchamp”

Chimp Essentials from MailNinja is the most complete Mailchimp training course out there, taught entirely online through 45+ self-paced video lessons.

Here is the complete lesson list:


  • Welcome to Chimp Essentials

  • Terminology primer

  • Account types

  • Legal compliance

  • GDPR

  • Authenticating a custom domain

  • Account housekeeping

  • Opt-in settings


  • Audiences

  • Keep, archive, or delete?

  • Customizing the sign-up process

  • Importing contacts and combining audiences

  • Tags, groups, segments, and merge tags explained

  • Creating and using tags

  • Creating and using groups

  • Creating and using segments

  • Creating and using merge tags

  • Mailchimp surveys

Website and brand

  • HTML forms for any website

  • Creating and using landing pages

  • Creating and using pop-ups

  • Navigating the content studio

  • Building mobile-friendly templates


  • Creating and sending campaigns

  • Campaign archives

  • Simple surveys and polls

  • Conditional merge tag blocks

  • Understanding automations

  • Single-Step automations

  • Multi-step automations

  • Sending postcards

  • Social media posts

  • Creating digital ads

Insights and strategies

  • Understanding reports

  • A/B testing primer

  • A/B tests example

  • Proper onboarding techniques

  • Inactive contact re-engagement

  • Proper unsubscription process

  • Fixing abuse complaint warnings

  • Removing without unsubscribing

Examples and integrations

  • WordPress plugin integration

  • WOO integration

  • Squarespace integration

  • Podcast RSS automation

  • Using Zapier with Mailchimp

  • Pushing Typeform data back to Mailchimp

  • Running multiple content upgrades or freebies

  • How I use Mailchimp to run Chimp Essentials

Join 7,000+ students, and get instant and forever access to all of the lessons for only $269.

Chimp Essentials services overview
Chimp Essentials account types graphic