Personalized messaging made possible by centralized data

Collect audience data from your app, and manage it in Mailchimp’s all‑in‑one Marketing Platform. Our connected tools make it easy to view data and take action on it, all from one place.

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Powerful integrations bring your audience data into Mailchimp from any source

Sync audience data to Mailchimp from your product and your favorite business apps, on web or mobile. This gives you a comprehensive view of your audience, so you can segment and send them personalized messages based on their traits and behavior.

Get a holistic view of your audience

See your audience across platforms in one, easy-to-access place.

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Know who’s using your product

Easily identify who is using your product with segment them with custom tags.

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Personalize marketing based on behavior

Send targeted messages based on how users engage with your product.

Bring your data together with our powerful and flexible API 3.0

Get a complete picture of who’s engaging with your product. Use our flexible, powerful, and secure API 3.0 to sync activity and manage your audience data in one place.


See how Mailchimp’s API connects your data

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See your audience across platforms with the mobile SDK

Manage and track mobile app users through Mailchimp’s secure mobile software development kit. Get a holistic view of where your users are engaging with your product and how to send more targeted marketing.


Get insight into your mobile app users

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Connect data from your favorite marketing tools through pre-built integrations

Seamlessly pull in contact information and behavior data from more than 200 of the most popular apps—like Eventbrite, Canva, Slack, and more—in just a few clicks.


Learn more about Mailchimp’s pre-built integrations

"We have to understand our data to personalize the customer experience every step of the way."

Mary Frances Jones, Head of Marketing, Roadie

Learn how