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Marketing analytics platform

Get the insights you need from our marketing analytics platform

Use our marketing analytics platform to monitor trends, track performance, and create better campaigns that reach more customers likely to engage and convert.

Laptop opened to Mailchimp’s email analytics with a report of send and click rates.

Laptop opened to reports and analytics for an annual sale email campaign.

Make smart decisions quickly with data all in one place

Our marketing analytics platform gives you real-time stats for all your marketing campaigns—including emails, automations, social ads, and more—to quickly identify what’s working and make informed decisions about next steps.

Back-to-school sales email alongside analytics for the audience age range.

Understand your audience to create content that resonates

Analyze marketing data and get actionable insights about your audience's behavior with our marketing reports. Find out who has clicked, bought, or downloaded, so you can create more content that resonates with them.

Sign-up confirmation email alongside Mailchimp’s Content Optimizer with suggestions for skimmibility, visuals and more.

Make your email content more engaging

Our Content Optimizer tells you what's working, what isn't, and why with personalized, AI-assisted suggestions that help improve your email campaigns and keep readers engaged.

Two small-business owners reviewing unsubscribe rates from their recent email campaign compared to the industry standard.

Find out what makes people click

Compare your open, click, and unsubscribe rates to your industry peers. Benchmarks appear in your email reports so you can see what's working and where you can improve.

Limited Time Offer

Get started today for just $1

Best value

Best value


Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Best value

Best value


Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-coded and Pre-built Email Templates
  • Multivariate & A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Best value

Best value


Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Personalized Onboarding

  • Predictive Segmentation

  • Campaign Manager

Best value

Best value


Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

See Offer Terms

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

"I believe that Mailchimp's reporting tools and campaign dashboard were a big part in what motivated me to change our email strategy. With our old email platform, the reporting wasn't as accessible in my opinion and it wasn't visually appealing to look at. Mailchimp made it easier to see our performance and make changes to strategy."

- Lauren Korus, Content Manager of Vacation Races

Vacation Races - Lauren Korus, Content Manager of Vacation Races

What's new in Mailchimp?

Spend less time creating emails and reports—and accelerate growth—with our advanced new marketing features.


  • If you want to receive automated campaign reports from Mailchimp, all you have to do is enable tracking. Then, our analytics reporting tools will take care of the heavy lifting and provide insight into how well your automated emails are doing as a series. You’ll also be able to view Mailchimp analytics on individual emails.

    Here’s how to access classic automation reports:

    • Select Reports under the Campaigns tab.
    • Click Automations and then View Report.

    Once you open the automation report, you’ll be able to see different metrics, like the number of emails sent and monthly performance.

  • Email analytics provide valuable insights that allow you to identify what’s working for your business and refine campaigns that can be made even better. The data provided can sometimes be difficult to decipher, but you’ll always receive digestible, easy-to-read insights with our digital marketing reporting software.

    Our analytics and reporting tools work by monitoring the engagement, growth, and revenue of your campaigns across different channels. This includes emails, social media ads, promo codes used, and so forth. As a result, you can gain a deeper understanding of what your customers like and continue creating content that fits their needs. Digital marketing reporting tools also allow you to see how your email campaigns compare to the competition. The best part is that you can do this without ever leaving the Mailchimp analytics dashboard.

  • Email analytics can be difficult to grasp, especially for small business owners who don’t know where to begin. However, it doesn’t have to be this way. With Mailchimp data analytics, you can start making more informed business decisions with reports packed with the necessary insights.

    Our marketing reporting tools can provide email campaign, automation, landing page, and ad reports to ensure you get a comprehensive overview of your previous and ongoing campaigns. Each one will dive deep into different metrics. For instance, landing page reports will measure how well your landing pages are doing with views and clicks.

    By using digital marketing analytics tools, you can develop an action plan based on the data you gather. Ultimately, reporting and analytics tools create a valuable opportunity to further enhance your marketing efforts and grow your business. Whether you want to segment customer data based on demographics or identify underperforming content, we’re here to help.

  • Our analytics reporting tools will start gathering data as soon as your email campaign is published and your audience begins engaging with it. Mailchimp’s reporting tools will also analyze data received from clicks, opens, and purchases. However, you may not be able to see the results of your campaign right away since some emails can take time to send and be delivered.

    You can view a summary of your campaign’s performance by opening your email campaign report. The overview we provide includes crucial information that can influence your next campaign, such as the total order revenue earned, open rate, unsubscribed recipients, and more.

  • A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions. Weather predictions, batting averages, and life insurance policies are all the result of analytics. In the world of digital marketing, analytics is critical to understanding and predicting user behavior and optimizing the user experience (UX) to drive sales.

    The two main purposes of marketing analytics are:

    1. To gauge how well your marketing efforts are performing, measuring the effectiveness of your marketing activity.
    2. To determine what you can do differently to get better results across your marketing channels. Together, these processes let you turn raw marketing data into an action plan and make the most of your marketing dollars.
  • Marketing analytics can provide a number of benefits for businesses that use them. These benefits include:

    1. Improved customer insight: By analyzing customer data, businesses can gain detailed insights into their customer base, such as which products and services they prefer, where they shop, and how they interact with their brand. This enables marketers to create more targeted campaigns that will be more successful in reaching the intended audience.
    2. Increased ROI: By optimizing campaign performance and better targeting customers, marketing analytics can help businesses maximize their return on investment (ROI). With more effective campaigns and improved targeting, businesses can drive higher conversions and sales with fewer resources.
    3. Cost savings: As marketing analytics allow businesses to better understand their customers and campaigns, they can also reduce costs by eliminating ineffective campaigns and focusing resources on those that are most effective.
    4. Better decision making: By analyzing marketing data, businesses can make more informed decisions about their strategies, campaigns, and budget allocation. This will enable them to make the most of their resources and reach their goals more efficiently.
  • Marketing analytics tools are software solutions designed to help businesses measure and analyze their marketing performance, providing valuable insights. The best marketing analytics platforms track data such as website visits, social media engagement, and email open rates, allowing you to better understand customer behavior and optimize your marketing strategies. Common features of marketing analytics solutions include real-time reporting, cross-channel tracking, and predictive analytics.

  • To learn marketing analytics, you can take various courses, tutorials, seminars, and workshops. Additionally, online resources can be a great way to gain knowledge in the field. You can also try reading books and articles on the subject to gain a better understanding of the fundamentals. Moreover, there are many certification programs that can help you get hands-on experience in marketing analytics. Ultimately, it is important to practice the skills and techniques learned to gain an in-depth knowledge of marketing analytics.

  • Marketing analytics is important for businesses because it enables them to identify areas of opportunity and potential areas of improvement. With the right data and analysis, companies can better understand their customers’ needs and behaviors, better allocate their resources, improve their campaigns, and increase their ROI. Additionally, marketers can use marketing analytics to track the success of their marketing strategy and make informed decisions about how best to reach their target audience. Analyzing customer engagement and interactions from social media marketing, website traffic, email campaigns, and more can provide valuable insights into what's working and what isn't working for a business, and inform necessary changes to improve performance. By leveraging the power of a marketing analytics tool, businesses can optimize their marketing strategies and get the most out of their campaigns.

  • Analytics in marketing can be used to understand the performance of your marketing strategies and make data-informed decisions. By using marketing analytics, marketing teams can track website visits, campaigns, and customer behavior data to gain insights and optimize their strategy. Analytics can also be used to target specific audiences with tailored messages and track the effectiveness of campaigns to measure return on investment (ROI). Additionally, analytics allow marketers to leverage customer data collection to create personalized experiences that help build relationships with customers and drive sales.

  • Marketing analytics can help marketers with data analysis for their advertising campaigns, digital marketing strategies, and customer segmentation. With marketing analytics, marketing teams can gain insights into customer behavior and preferences, measure the effectiveness of their campaigns, and optimize their strategies for better results. Marketing analytics can help marketers create targeted campaigns that speak to the right audience at the right time to maximize conversions and ROI.

  • Web analytics are analytical tools used to measure, collect and analyze data about website performance. These analytics tools provide insights into how users are interacting with your site, what content they’re responding to, and which areas of the website are underperforming. By using web analytics, digital marketers can identify areas for improvement, create better performing campaigns, and optimize the user experience.

  • There are a range of best practices that can be used to improve marketing analytics. These include:

    1. Gaining an in-depth understanding of the customer by collecting detailed data related to their behavior.
    2. Utilizing predictive analytics to identify trends and predict future customer behavior.
    3. Regularly tracking KPIs and performance metrics to measure the effectiveness of marketing campaigns.
    4. Utilizing marketing analytics software to simplify and automate parts of the analytic process.
    5. Integrating data from multiple sources to gain a better understanding of the full customer journey.
    6. Creating detailed reports with visualizations and easy-to-understand insights to share with key stakeholders.
    7. Constantly refining marketing strategies and campaigns based on the data-driven insights obtained from analytics.
  • Key metrics used in marketing analytics include:

    1. Cost Per Acquisition (CPA): This metric measures the cost associated with gaining a new customer or converting an existing customer into a paying customer.
    2. Return on Investment (ROI): This metric measures the amount of profit a company is making from its marketing activities relative to the amount of money they are investing into marketing.
    3. Conversion Rate: This metric measures the rate at which site visitors take a desired action, such as clicking on a link, filling out a form, or making a purchase.
    4. Bounce Rate: This metric measures the percentage of visitors who leave a website after only viewing one page.
    5. Time on Site: This metric measures the amount of time visitors spend on a website, providing insights about website engagement and user experience.
    6. Impression Share: This metric measures how visible your company’s website is in comparison to its competitors and is useful for tracking visibility in search engine results.
  • Many different types of tools are used in marketing analytics, including analytics and Business Intelligence tools, data visualization software, marketing automation platforms, customer relationship management (CRM) systems, and A/B testing and experimentation tools. These tools help marketers identify valuable customer insights, make decisions based on data and evidence, and measure and optimize marketing campaigns.

  • Implementing marketing analytics can be a difficult task due to a variety of factors. One main challenge is the need to identify and accurately measure the right metrics for the purpose of analyzing results. This requires an understanding of marketing techniques and how they interact with customer data. Another challenge is the need to interpret and draw meaningful conclusions from large amounts of complex data. It can be difficult to identify patterns and trends in the data and then use those to inform decisions and strategies. Additionally, integrating marketing analytics into existing systems can be difficult and require expertise in software engineering. Finally, it can be difficult to identify and acquire the resources needed to implement an effective analytics program, such as personnel, technology, and marketing analytics software.

  • Yes, Mailchimp integrates with Google Analytics so that you can view your Mailchimp campaign data in your Google Analytics account. This integration offers valuable insights into the performance of your campaigns and the effectiveness of various marketing tactics. To get started, simply connect your Mailchimp and Google Analytics accounts and then tag your Mailchimp campaigns to begin collecting marketing data.