Reporting and Analytics Tools
Get the insights you need to improve your marketing
Use our analytics, reporting, and AI-assisted optimization tools to monitor trends, track performance, and create better campaigns that reach more customers likely to engage and convert.
Laptop opened to Mailchimp’s email analytics with a report of send and click rates.
Make smart decisions quickly with data all in one place
Get real-time stats for all your marketing campaigns—including emails, automations, social ads, and more—to quickly identify what’s working and make informed decisions about next steps.
Understand your audience to create content that resonates
Get actionable insights about your audience's behavior with our marketing reports. Find out who has clicked, bought, or downloaded, so you can create more content that resonates with them.
Make your email content more engaging
Our Content Optimizer tells you what's working, what isn't, and why with personalized, AI-assisted suggestions that help improve your email campaigns and keep readers engaged.
Find out what makes people click
Compare your open, click, and unsubscribe rates to your industry peers. Benchmarks appear in your email reports so you can see what's working and where you can improve.
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Mailchimp Recommends
Premium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Mailchimp Recommends
Standard
Sell even more with personalization, optimization tools, and enhanced automations.
- 24/7 Email & Chat Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Mailchimp Recommends
Essentials
Send the right content at the right time with testing and scheduling features.
- 24/7 Email & Chat Support
- Pre-built Email Templates
- SMS Add-on
- A/B Testing
- Basic Automated Customer Journeys
- Personalized Onboarding
-
Predictive Segmentation
-
Campaign Manager
Mailchimp Recommends
Free
Easily create email campaigns and learn more about your customers.
- Email support for first 30 days
- Pre-built Email Templates
-
SMS Add-on
-
A/B Testing
-
Basic Automated Customer Journeys
-
Onboarding
-
Predictive Segmentation
-
Campaign Manager
Mailchimp Recommends
Free
Easily create email campaigns and learn more about your customers.
- Email support for first 30 days
- Pre-built Email Templates
-
SMS Add-on
-
A/B Testing
-
Basic Automated Customer Journeys
-
Onboarding
-
Predictive Segmentation
-
Campaign Manager
Mailchimp Recommends
Essentials
Send the right content at the right time with testing and scheduling features.
- 24/7 Email & Chat Support
- Pre-built Email Templates
- SMS Add-on
- A/B Testing
- Basic Automated Customer Journeys
- Personalized Onboarding
-
Predictive Segmentation
-
Campaign Manager
Mailchimp Recommends
Standard
Sell even more with personalization, optimization tools, and enhanced automations.
- 24/7 Email & Chat Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Mailchimp Recommends
Premium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
*
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Free Trial Terms
*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn more"I believe that Mailchimp's reporting tools and campaign dashboard were a big part in what motivated me to change our email strategy. With our old email platform, the reporting wasn't as accessible in my opinion and it wasn't visually appealing to look at. Mailchimp made it easier to see our performance and make changes to strategy."
- Lauren Korus, Content Manager of Vacation Races
FAQs
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If you want to receive automated campaign reports from Mailchimp, all you have to do is enable tracking. Then, our analytics reporting tools will take care of the heavy lifting and provide insight into how well your automated emails are doing as a series. You’ll also be able to view Mailchimp analytics on individual emails.
Here’s how to access classic automation reports:
- Select Reports under the Campaigns tab.
- Click Automations and then View Report.
Once you open the automation report, you’ll be able to see different metrics, like the number of emails sent and monthly performance.
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Email analytics provide valuable insights that allow you to identify what’s working for your business and refine campaigns that can be made even better. The data provided can sometimes be difficult to decipher, but you’ll always receive digestible, easy-to-read insights with our digital marketing reporting software.
Our analytics and reporting tools work by monitoring the engagement, growth, and revenue of your campaigns across different channels. This includes emails, social media ads, promo codes used, and so forth. As a result, you can gain a deeper understanding of what your customers like and continue creating content that fits their needs. Digital marketing reporting tools also allow you to see how your email campaigns compare to the competition. The best part is that you can do this without ever leaving the Mailchimp analytics dashboard.
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Email analytics can be difficult to grasp, especially for small business owners who don’t know where to begin. However, it doesn’t have to be this way. With Mailchimp data analytics, you can start making more informed business decisions with reports packed with the necessary insights.
Our marketing reporting tools can provide email campaign, automation, landing page, and ad reports to ensure you get a comprehensive overview of your previous and ongoing campaigns. Each one will dive deep into different metrics. For instance, landing page reports will measure how well your landing pages are doing with views and clicks.
By using digital marketing analytics tools, you can develop an action plan based on the data you gather. Ultimately, reporting and analytics tools create a valuable opportunity to further enhance your marketing efforts and grow your business. Whether you want to segment customer data based on demographics or identify underperforming content, we’re here to help.
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Our analytics reporting tools will start gathering data as soon as your email campaign is published and your audience begins engaging with it. Mailchimp’s reporting tools will also analyze data received from clicks, opens, and purchases. However, you may not be able to see the results of your campaign right away since some emails can take time to send and be delivered.
You can view a summary of your campaign’s performance by opening your email campaign report. The overview we provide includes crucial information that can influence your next campaign, such as the total order revenue earned, open rate, unsubscribed recipients, and more.