Atelier Commerce is a lifecycle digital commerce agency in New York, founded in 2018. We build and run email and SMS programs for ecommerce and B2B brands, most of them on Shopify or BigCommerce, and we treat lifecycle as infrastructure rather than a campaign calendar.

Our Mailchimp work covers audience architecture and segmentation, migration onto Mailchimp with data and deliverability checks, automation build out for welcome, browse and cart, post purchase, replenishment and win back, template systems that stay on brand and render cleanly, transactional and SMS, and reporting that ties sends to revenue instead of opens.

Programs are measured on revenue per recipient, repeat rate and list health, and we prune what does not perform. Clients typically come to us with an inherited account, flat revenue, a list that has stopped responding, or a platform decision to make. We assess what is there, fix the structure first, then scale volume.

Email and SMS sit inside a full lifecycle practice, so the same team also handles paid search and paid social, SEO and AEO, affiliate and creator programs, loyalty and reviews, merchandising, CRO and Shopify development. That means the lifecycle program is built with the storefront and the acquisition mix in view, not in isolation.

We are a Mailchimp and Co pro partner and work with brands in beauty and cosmetics, apparel and accessories, home and furnishings, outdoor and sporting, jewelry, and B2B and services.