Balcom Agency is an independent, full-service advertising agency with a national footprint and offices in Fort Worth, Texas. 

Email is one of many things we do to push our clients toward iconic. While we can work with any email provider, Mailchimp usually offers the most flexibility for our clients. 

Any savings we get through this partnership, we pass on to you. 

Comprehensive email services

• List building and management
• Strategy – content, targeting, personalization and scheduling to support your business goals
• Creative – writing, design, animation and more, including proofreading and other quality controls
• Optimization – tracking opens and clicks, and potentially A/B testing to see what works best for your audience
• Compliance with the CAN-SPAM Act and the Americans with Disabilities Act

Case study: Mrs. Renfro's

The seventh-largest salsa brand in the United States, Mrs. Renfro’s is a Fort Worth-based, third-generation family business. We’d recently built them a new website (which helped decrease cart abandonment by 49% and increase average order value by 23%). But a site alone can’t keep customers engaged, so we added an email campaign to engage them during the holidays, when cooking and gift-giving are top of mind.

Our Google Analytics research revealed that while nearly 70% of people who visit a MrsRenfros.com recipe also added products to their cart, only 8% of site traffic was going to the recipes. This insight fueled our five-email series that primarily promoted recipes, as well as bundles and gift cards, for stressed gift-shoppers.

Results: The project more than paid for itself and set the stage for future sends.

• 321 purchases prompted directly from the emails
• $11,895 in sales
• 21%-45% open rates (compared to the industry average of 20%)

Full-service integration

• Branding & Marketing
• Website Design & Development
• Social Media Marketing
• Public Relations
• Video & Photography Production
• Digital Marketing & Analytics
• Media Planning & Buying
• Consulting & Culture Building

The Balcom difference: We understand the uncertainty that comes with the need to push the limits. But we don’t let it stop us. Or you. At every opportunity, from creative to media, we provide you with two ways to push: the Step & the Leap. You decide how far you’re willing to go. As long as you’re going UP. We push. You rise.