Following nearly two decades working in marketing, Grapevine founder Sarah Highlen was inspired to start a farm marketing agency after helping a farmer friend with her marketing and watching her sales triple. As of 2026, Grapevine has partnered with dozens of farms, meat processors, food hubs, partner-based food initiatives, non-profits, and government entities, with 92 testimonials and counting.

Their focus on local food translates to a deep understanding of this sector’s unique needs and opportunities, as well as a library of tested and proven strategies for selling direct to consumer, plus solutions for the specific e-commerce requirements of local food (variable weights, pre-orders, bundled inventory items, subscriptions, CSAs, etc.). The Grapevine team consists of seasoned professionals with diverse specialties who are passionate about helping producers engage local audiences and drive sales.