IYBS Local is your go-to Mailchimp specialist for food businesses that want to turn casual browsers into raving regulars. With deep expertise in email strategy, automation, and creative design, we help food-related businesses build lasting relationships that drive repeat orders and higher lifetime value.

As a passionate small-business advocate, we combine hands-on workshops and one-on-one coaching to transfer real skills and Mailchimp know-how to your team. You’ll walk away not just with beautiful campaigns, but with the confidence to run them yourself.

Our Mailchimp Services

1. Audit & Strategy Blueprint (Deep dive into your current Mailchimp account, list growth, segmentation, and automation goals)
2. Audience Growth & List Management
3. Branded Template & Campaign Design
4. Automations & Lifecycle Workflows
5. Integrations & Tech Setup
6. Performance Tracking & Optimization
7. Hands-On Workshops & Team Training (Mailchimp 101 fundamentals for staff, advanced automations & ROI deep dives, playbooks loaded with plug-and-play templates and copy prompts.
8. Ongoing Campaign Management (Monthly editorial/calendar planning, copywriting, design tweaks, and campaign deployment, and quarterly strategy reviews.)

Who We Serve

Whether you’re firing up the oven at a bakery or rolling out specials from your food truck, here’s who benefits most:

• Quick-Service Cafés & Coffee Shops
• Full-Service Restaurants & Bistros
• Food Trucks & Pop-Ups
• Bakeries & Patisseries
• Caterers & Event Chefs
• Meal-Delivery & Subscription Services
• Artisanal & Specialty Food Producers
• Ghost Kitchens & Virtual Brands
• Farmers’ Market Vendors & Food Halls
• Food Bloggers, Recipe Sites & Cooking Schools
• Breweries, Wineries & Distilleries

Why IYBS Local?

• Certified Expertise – Our experience and certifications guarantee deep platform knowledge.
• Food-First Focus – We're previous food business owners- we speak your language. Working with seasonality, margins, menu psychology, and translate it into campaigns that sell.
• Hands-On, Skill-Building Approach – Not just “we’ll do it for you,” but “we’ll teach you how to keep it cooking.”
• Data-Driven Creativity – Beautiful design meets A/B testing, so every email works harder.
• Small-Business Advocacy – We measure success by your growth, not our hourly rate.

Ready to spice up your email marketing?

Let’s schedule your free Strategy Session and start serving up campaigns that taste as good as your food.

Book your kickoff call today ➞