We’re passionate about travel, and nothing makes us happier than seeing destinations and communities thrive. At Madden Media, our email marketing philosophy is rooted in fostering meaningful connections. By combining captivating content with data-driven insights, we’re able to meet travelers where they are in their planning journey. Our approach not only drives measurable results, but we seek to bring audiences on an engaging and personalized journey from initial discovery to long-term loyalty.

Our Services ✨

• Email Marketing Account Audits
• Email Marketing and Data Strategy
• Data Validation and Segmentation
• Custom Template Design
• Integrations / CRM
• Email Marketing Content development
• Ongoing Email Management

What we Love ❤️

Mailchimp Setup and Data Integration

Mailchimp set up is managed by Madden in collaboration with key stakeholders to ensure all data is integrated with your website in addition to setting up templates for ongoing ad hoc campaigns or automated drip series. 

Personalized Data Collection and List Development

Establishing deeper audience segmentation within your existing database enables us to gain valuable insights and better understand how to strategically grow your database. Madden is experienced with leveraging Mailchimp to automate lead collection from various sources such as newsletter signup forms, Facebook, Instagram, and Google lead campaigns. Seamless integration ensures real-time data delivery and more targeted campaigns. 

Custom Template Creative

We design custom email templates that reflect your brand’s identity and adapt to your needs. Built by our in-house team, these modular layouts are responsive, easy to update, and made to evolve alongside your marketing goals.

Email Automation

We harness the power of Mailchimp’s journey builder to create automated email campaigns that respond to your audience’s behavior in real time. Whether it’s welcoming new subscribers, following up after a download, or re-engaging users who showed interest, we use your data to deliver timely, relevant messages that guide potential travelers through every stage of their journey.

Ongoing Management

Email campaign content development, email development and ongoing reporting each month, Madden Email Strategies apply strategic adjustments to email campaigns, leveraging insights gained to sustain and enhance engagement