What can you do with Playable and Mailchimp?
Add instant-play video to Mailchimp email campaigns
Playable embeds high-quality, instant-play video directly into Mailchimp emails, requiring no coding or technical effort. Upload or select any video asset, edit short clips with captions and CTAs, and insert using the Playable app or Mailchimp Marketplace. Turn plain emails into dynamic experiences that capture attention instantly when opened to drive action.
Deliver reliable, high-quality video in nearly every inbox
Playable automatically optimizes video formats, providing smooth, high-definition instant play with auto-play opened in 98%+ of email clients and devices (Gmail, Outlook, Apple Mail, Yahoo, etc.). For the small percentage of unsupported clients (e.g., older desktop Outlook), a gif appears, ensuring consistent delivery of the brand message.
Repurpose your social videos for email and extend what’s already working
Video performs well in social channels to help brands build awareness and capture attention. However, email plays a different role, operating in a more personal, high-intent environment where audiences are already opted in.
Repurposing existing social video for email helps bridge these channels, extending the value of content. Playable easily edits and optimizes existing social video for for instant-play in email. This extends the value of content in the inbox and supports a consistent cross-channel experience.
Measure video impact with engagement and performance insights
Playable tracks plays, watch time, interactions, and attributed conversions, data tied to Mailchimp campaigns and reports. These metrics highlight which videos resonate most, help refine email strategies and automations, and show video's contribution to higher open rates, clicks, subscriber engagement, and overall campaign results.
Deploy video-enhanced emails and automations quickly
The Playable integration with Mailchimp supports fast upload, editing, and rollout of video-first emails, no custom development or complex setup. Integrate Playable through the Mailchimp marketplace app to embed videos into templates or content blocks, launching campaigns quickly with real-time optimization and in-built reporting.
Start Your 7-Day Free Trial here https://playable.video/integrations/mailchimp/pricing
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