ATLANTA, Sep. 7, 2022 - Today, Intuit Mailchimp, the email marketing and automation platform, launched its new creative brand campaign, “Guess Less, Sell More,” which uses playful, slightly strange visuals and assets to help illuminate how easy it is for small to mid-sized businesses to “take the guesswork” out of their marketing strategy.
Mailchimp’s in-house creative agency, Wink Creative (Wink for short), dreamed up the concept and partnered with global production company SMUGGLER and director Björn Rühmann to shoot the campaign. To bring the avant garde visual elements to life, Wink and Bjorn chose to shoot in Prague because of the city’s incredible art direction and set building talent, both of which were an integral part of the shoot and are evident in the work.
“Our team at Wink intended for these visuals to stop people in their tracks, making them think and second guess what they’re seeing on the screen,” said Jeremy Jones, Global Campaigns Director, Mailchimp. “We wanted to recreate that feeling of being stuck for viewers that marketers feel when it comes to figuring out how to grow their business, especially when it comes to maximizing the potential of their email marketing campaigns.”
“Guess Less, Sell More” features fun, thought-provoking visuals that combine different common items—cat, owl, bat; a sandwich, sandals and a witch; a rug—into memorable, slightly strange creations.
“Our audience is made up of sophisticated marketers, so our bar for creativity is high,” added Jones. “We hope that viewers will tilt their head at the playful oddity and slightly absurd visuals, and draw a through-line to the ways Mailchimp empowers growing businesses and marketers to figure out the challenges that may be in the way of growth and profitability.” The campaign’s visuals reflect Mailchimp’s unique and rebellious brand identity, and are a natural extension of the creativity marketers have come to love and expect from Mailchimp.
