List cleaning is also known as email scrubbing, which is a process that scans your email marketing list for bad or invalid addresses. Many online companies offer list cleaning services, but accuracy varies and is never 100%.
In this article, you'll learn more about list cleaning services.
Things to Know
- We do not typically recommend list cleaning services because they cost money and aren't always helpful in solving list problems. Instead, you can remove your inactive subscribers in MailChimp, or reconfirm your list.
- MailChimp is a marketing automation platform that delivers bulk emails. When you sign up for MailChimp, you agree to get permission from the contacts you plan to send email marketing to.
- MailChimp should never be used as a list cleaning service.
Should I hire a list cleaning service?
Although list cleaning services are often used in the email marketing community, we seldom recommend them. Most list cleaning services do not remove invalid addresses for you. They'll note which addresses are least likely to be delivered successfully, and expect you to remove those addresses from the list yourself.
Cleaning a list may solve an obvious problem, like stale addresses, but it can hide bigger issues with your list collection and list management procedures. You won't discover or solve ongoing list issues, like abuse complaints, spam traps, or blacklists, so it isn't an acceptable solution to other compliance or delivery issues.
Hiring a list cleaning service is only a viable option if you have a good record of subscriber permission, and your list management methods and campaign content is in line with MailChimp's best practices.