Opt-in Methods for Offline Subscribers

Sometimes you may collect subscribers offline, like at an event or in your store. Offline collection can be tricky, because you don't always have proof of permission if someone claims they never opted into your list.

In this article, you'll find information on how to convert your offline subscribers to a more effective, online process.

Use Mailchimp's Subscribe

If you have an iPad or Android tablet, download our free Mailchimp Subscribe application. Your visitors and guests can join your list from the app, without having to remember to locate your signup form on their device or at home.

Set up Mailchimp Subscibe for iPad

Set up Mailchimp Subscribe for Android

Send an Opt-In Email

If you import offline subscribers to your list, you can send them an email with a link to your Mailchimp signup form. The email should remind the person how they signed up to the list and offer them a chance to opt in electronically. After they submit the form, we'll add them to your list. This activity will be tracked behind the scenes with Mailchimp to ensure you have permission.

To send an opt-in email, follow these steps.

  1. Navigate to the Lists page.
  2. Click the drop-down menu for the list, and select Signup forms.
    Cursor clicks list drop-down menu to select Signup forms.
  3. Select Form builder.
    Cursor selects the General forms option.
  4. Copy the URL in the Signup form URL field.
  5. Use your personal email address and provider to send an email to the potential contact.

As individuals begin to subscribe electronically, they'll be added to your list along with proof of opt-in, and you can begin sending Mailchimp campaigns to them.

If you already have a list you've collected offline without taking any of these steps, we recommend that you reconfirm it.

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