About Age-Gating Requirements for SMS by Country

Mailchimp supports age-gating for SMS programs for businesses in the alcohol industry in most countries where SMS is offered. Age-gating verifies your contacts meet the age of consent in their country based on the area code they provide. This article lists the supported countries and the age of consent for each.

Age requirements vary by country. Review this article before you register an SMS program for alcohol marketing.

In addition to the platform content requirements outlined in our Terms of Service and Acceptable Use Policy, the following content categories are prohibited or restricted specifically for SMS messaging:

• Sex, hate, alcohol, firearms, and tobacco (S.H.A.F.T.)
• Cannabis, vaping, CBD, or any federally illegal drug
• Loans
• Debt collection
• Gambling
• Political content

Age requirements by country

FAQ

Can I age gate other content types? No. Mailchimp currently only supports age-gating for alcohol content. Other SHAFT and prohibited content, including but not limited to, tobacco, firearms, and cannabis are not eligible at this time.

What happens if a contact does not meet the age requirement? Mailchimp adds the contact as non-subscribed for SMS. The contact can still receive emails if they have email consent.

Can I turn off age gating after I set it up? No. Once Mailchimp approves your age-gated SMS program, you cannot disable the age gate.

Related articles

• Set Up SMS Age-Gating
• Set Up SMS Marketing