When someone signs up for your email marketing, it’s an opportunity to make a great first impression. Send them a welcome email to introduce yourself, say thank you, or offer a special promotion. In Mailchimp, you can use an automation to make sure each new subscriber receives a welcome email.
In this article, you'll learn how to create an automated welcome email.
Before you start
Here are some things to know before you begin this process.
- The single automated welcome email uses the new email builder. To learn more, check out Design an Email with the New Builder.
- The automated welcome email campaign is different from the optional final welcome email in your form builder. To learn more about the final welcome email, check out Enable or Disable the Final Welcome Email.
- We recommend that you choose to send either a final welcome email or an automated welcome, but not both. If you use both at the same time, be sure to include different content in each email, so you don’t appear to send duplicates.
- When you publish a signup landing page, we’ll generate an automated welcome email for you to review. This draft includes default content that you can edit, and it’s ready to send to people who join your audience from the landing page. To learn more, check out Promote Your Landing Page.
- One-click welcome automations can’t be replicated.
Create a one-click welcome automation
The default one-click welcome automation is one email that sends immediately after signup, and includes pre-filled content. In the automation builder you can change the delay, and edit the design and content. This automation welcomes new subscribers to your audience, so the trigger and audience are fixed and uneditable. You can pause the automated welcome email at any time. If you have a paid Marketing plan and need more sending options, check out our Customer Journeys.
To create an automated welcome email, follow these steps.
- On your account dashboard, click the Automations icon.
- Click Classic Automations.
- Click Welcome new subscribers.
- On the Single email tab, enter a campaign name and click the drop-down menu to choose an audience. We’ll send your welcome message to anyone who subscribes to email marketing from this audience.
- Click Begin.
Now you're ready to edit your recipients, delay, and other settings.
Review your settings
We'll display a checklist with your welcome email settings. Review the checklist and make any necessary changes to your automation, like From name, email address, subject line, or sending delay.
To edit the draft, follow these steps.
- To edit campaign information, click the Edit button in the field you want to edit.
- Click Edit Delay to change the delivery delay after signup. The default delay is immediately. Other delay options are 1 hour, 6 hours, or 1 day. Click the drop-down menu to set the delay time.
- Click Edit From to edit the name and email address your contacts will see.
- Click Edit Subject to edit the subject line and preview text.
- When you finish editing a section, click Save before moving to the next section.
- In the Content section, click Design email.
- Design and preview your campaign. If you need help, check out Design an Email With the New Builder.
- When you’re done, click Continue to return to the checklist.
Click Start Sending.
In the pop-up confirmation box, click Start Now.
Great job! Now, anyone who signs up to your email marketing will receive your welcome message. After the data begins to roll in, you can view your automation report to see how it’s performing.
Test your welcome email
After you start the automation, you may want to test it to see how it looks in your inbox. Test signups for automation can be a little tricky, so be sure to read the whole section. Here’s how it works.
Confirm the automation’s sending status.
On the Campaigns page in your account, you should see a Sending badge next to your automation. This confirms that it’s activated.
Try a test signup.
Navigate to the signup form you use to collect new contacts, and sign up. People can only receive a welcome automation once, so you should use an email address that hasn't received the automation before. If you sign up with an address that’s already been through the automation, you won’t receive it. This is true even if you delete your address and try to sign up again.
Tip: Use Gmail to get extra addresses for testing your automation.
If you don’t have a new address to try with your signup form, that’s OK. Gmail users can create instant disposable email addresses. To do this, add a plus sign and additional numbers or letters to your address to create variations. Here's an example:
|Original Gmail Address||Variations|
When you join your Mailchimp audience with these address variations, we’ll recognize them as unique subscribers. All welcome emails sent to the new addresses will go to your original inbox.