Integrate Salesforce with Mailchimp

Salesforce is a cloud-based application that allows you to manage your sales leads and contacts. Connect our built-in Salesforce integration to import Salesforce contacts to your Mailchimp audience, and view Mailchimp campaign activity data in Salesforce.

In this article, you'll learn how to set up the built-in Salesforce integration.

Before You Start

Here are some things to know before you begin this process.

  • If you need to import Salesforce leads, or sync information regularly, install the Mailchimp for Salesforce app through the Salesforce App Exchange instead of this integration.
  • A Professional Edition Salesforce account with contacts is required to use the built-in integration.
  • Before you import Salesforce contacts, make sure you have an audience in Mailchimp.

Connect the Built-In Salesforce Integration

To get started with our built-in integration, you'll need to connect your Mailchimp and Salesforce accounts.

To connect the built-in Salesforce integration, follow these steps.

  1. Click your profile name and choose Account.
    account accounttab
  2. Click Integrations.
    account integrationsoption
  3. Click Salesforce.
  4. Click Connect to open the Salesforce authorization login page.
    Connect button for SaleForce integration
  5. Log in to your Salesforce account to complete the connection.

You'll return to the Integrations page, and see a success message that shows your account is connected. That's it!
Integrations success bar

After you connect, you'll be able to import Salesforce contacts into Mailchimp and enable additional Salesforce tracking options in your Mailchimp campaigns to pass subscriber activity back to Salesforce.

Import Salesforce Contacts

Contacts stored in Salesforce can be imported into Mailchimp using the Salesforce link on the import page. To import contacts from Salesforce to Mailchimp, follow these steps:

  1. Navigate to the Audience tab in your Mailchimp account.
  2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
  3. Click the Manage Audience drop-down and choose Import contacts.
  4. Choose Integrated Service.
    A screenshot of the radio button next to Integrated Services
  5. Click Salesforce.
    Choose the Salesforce integration on the Import page for your list.
  6. Click Next.
  7. On the Import from Salesforce step, choose which Salesforce fields to add to your Mailchimp audience.
  8. Check the box next to I understand that my billing plan may be automatically upgraded. Your account will only be upgraded if your import causes your subscribed contact count to exceed your current billing plan.
  9. Click Next.
  10. On the You're all set to import screen, review the settings for your import.
  11. After you review your settings, click Import.

Repeat the import process at any time to add new Salesforce contacts to your Mailchimp audience.

To update your contacts' information in Mailchimp, import from Salesforce at anytime and check the box next to Update existing contacts. We'll update each contact's Mailchimp profile with any changes you've made in Salesforce.

Pass Subscriber Data

To view Mailchimp subscriber activity in your Salesforce account, enable tracking options in the Campaign Builder. If you want to see this activity in Salesforce, be sure to add any new Mailchimp subscribers as Salesforce contacts before you send a campaign with tracking enabled.

Create a campaign and enable one or both of the following tracking options. When you send the campaign, we'll transfer data to Salesforce in batches every two hours for two days.

Track Campaign Stats
Choose this option to track overall activity in a Salesforce campaign.

Track Member Activity
Choose this option to attach a note to the contact's information with their individual campaign activity, which you can view under the Notes & Attachments section in Salesforce.

Learn more about Salesforce tracking options.

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