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Enhanced campaign tracking
Landing page and website analytics
Insights about your visitors and contacts
Connect Google to Mailchimp to track campaign performance, understand who is visiting your site, and gain deeper user insights to send more targeted campaigns.
Google Analytics Integration - Benefits - Benefits of connecting to Google Analytics
Learn how people engage with your campaigns
Get to know your contacts better
Get deeper audience insights so you can understand how and when to connect with them in order to keep them engaged. You can follow a contact’s path from email open to site visit to purchase or see where they may have dropped off, so that you can re-engage and turn them into a loyal customer.