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Gravity Forms

Grow your email list with Gravity Forms, a powerful form builder for WordPress.


About Gravity Forms
Trusted by millions of sites, Gravity Forms is a powerful WordPress form builder, catering to all business and web professional needs. Its vast array of features, intuitive drag-and-drop form editor, extensive ecosystem of add-ons, and high-quality support, ensures you can design custom forms for any project requirements.

Grow your business with Gravity Forms and Mailchimp
Gravity Forms and Mailchimp are a perfect pairing - let Gravity Forms capture the data you need directly on your WordPress website, then manage and engage your customers with Mailchimp’s advanced marketing platform. New subscribers are added automatically to your Mailchimp email lists when a form is submitted.

Lead generation made easy
With Gravity Forms you can quickly and easily create stylish lead generation forms that convert. From contact, email opt-in, and newsletter sign up forms, to quizzes, surveys, and more. Increase engagement on your website, learn about your audience, and gather the important data that you need to grow your business.

Capture the data you need
Gravity Forms caters to all your data collection requirements. Automatically tag, segment, and group users when they submit a form, or capture any field in your form to use as a custom field in Mailchimp. Gather the information you need, then send personalized email campaigns based on user behavior, form and website engagement, and unique insights.

The possibilities are endless!
Creating advanced custom solutions has never been easier with Gravity Forms. Take payments online, register users on your WordPress website, or build fully-accessible WCAG 2.1 AA compliant forms. Then send the data collected straight to Mailchimp. The possibilities are endless!


To connect your site to your Mailchimp account, simply click the 'Connect to Mailchimp' button. Log in to your Mailchimp account within the Mailchimp window provided. Click the 'Allow' button to allow the Gravity Forms app to access your Mailchimp account.

Once you have connected the add-on to your account, you’re ready to begin creating a Mailchimp feed which will tell your form when and how it should send submission information to Mailchimp. Easily determine which field(s) you want to send to Mailchimp.