Windsor Circle Cart Recovery using Mandrill

Our Cart Recovery solution helps retailers convert, on average, 15% of abandoned shopping carts into sales.
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Windsor Circle, Inc.

Automatically detect cart abandonment and trigger a series of personalized cart recovery communications.

Join the growing number of eCommerce retailers utilizing automated recovery solutions to re-engage online shoppers.

Our Abandoned Cart Recovery solution sends fully customizable cart abandonment emails through Mailchimp’s transactional email platform, Mandrill. The average online retailer experiences 60-70% shopping cart abandonment with only a 2% recovery rate of those abandoned carts. Windsor Circle clients experience recovery rates averaging 15%.

This case study takes a look at 3 Windsor Circle clients, Buffalo Jackson, LatestinBeauty.com, and Naturally Sweet Products, who are successfully recovering abandoned shopping carts at scale. These 3 clients have seen avg. open rates of 45%, click rates of 11%, and are averaging over $20k per year from their cart recovery programs.

Custom Automated Recovery

Our automated solution detects cart abandonment through the eCommerce platform and triggers a series of cart recovery emails. These automated cart recovery campaigns, which can be additionally segmented based on countless scenarios, provide shoppers with rich product information on exact items left in the cart and direct links to both the shopping cart and the product page.

Cost Effective Transaction Cart Recovery Emails

Abandoned cart data can either be imported into a cost-effective transactional email account with Mandrill. Mandrill provides exceptional deliverability, security, subscriber management, tracking and reporting.

Customizable Timing

Our default timing for the 3 standard abandoned cart recovery emails are 1 hour, 1 day, and 3 days after abandonment, and these times are fully customizable to your business needs. You can send targeted recovery emails at a rate to support your shopper's buying window and your overall email cadence and volume.

Interested in learning more? Email Mailchimp@windsorcircle.com | or call 877.848.4113

Anti-Gaming

Our optional anti-gaming cart recovery templates provide a way to ensure that you are not "training" shoppers to abandoned carts in order to get a discount. If a shopper has already abandoned a cart and received cart recovery emails containing a discount, our anti-gaming technology ensures that on their next cart abandonment, the recovery emails they receive do not contain any discount codes.

We recommend this best practice to mitigate against over-discounting and intentional abandonment.

Retention and Abandoned Cart Analytics

Our cart recovery extension includes access to our advanced Analytics Dashboard.

The Tracking Center features a user-friendly interface to monitor cart recovery statistics and revenue generation. Track successful transactions, monitor conversion rates, and view additional revenue generated for any given date range.

The interface displays exactly which types of re-marketing emails are currently being run, uses historical tracking to highlight top performing email campaigns and allows users to run and share numerous reports with your business to assist in marketing decision making and retention strategies.

Cart Recovery Email Design Services

Need help with your creating your design or creating content? We understand that your business is unique - our client success experts can provide your business with assistance in creating an automated recovery strategy and providing full-service design and optimization of your email programs. Contact us today for a free no-obligation quote.