A decade ago, the digital landscape was a lot different from what it is today, especially in the Netherlands, where Rob’s agency, Juist, is located. “Back in 2007, not many internet agencies were also doing marketing. They were mostly focused on the web development part and less on marketing. Right now it’s a totally different story, because everyone is doing what we do.”
But what distinguishes the agency is that they think beyond the questions that clients may have and think about each business as a whole. That includes addressing any demands, wishes, and goals that the client may have. And if clientele satisfaction surveys have indicated one thing, it’s that Juist’s strategies work—and help businesses blossom.
“If you translate ‘Juist’ into English, it means ‘right.’ The right message, for the right target group, at the right time, for the right audience, in the right place. That’s what we do.”
Juist’s business clients typically have between 10 and 100 employees. “That’s our main target group,” Rob says. One of those companies is Kerstpakketten.nl, which has specialized in Christmas packages for over 30 years. Traditionally, employees in the Netherlands receive Christmas packages from their bosses at the end of the year, which means the site starts to bustle in the fall.
Finding each other
Kerstpakketten found Juist via Mailchimp’s Experts Directory, which is a catalog of, well, Mailchimp specialists. “The coincidence was, we are located within 10 minutes of each other,” Rob says. Upon chatting on the phone and meeting up during a visit, the Juist team deduced that Kerstpakketten wanted to strengthen their email marketing performance and overall marketing strategy.