Father’s Day is this weekend, and if you’re like me, you’re still figuring out what to do for your dad. It would be easy enough to grab a cheesy tie and some whiskey stones, but I’m looking for a gift that’s funny, meaningful, and memorable.
If you’re a small business owner, you might be having similar thoughts about your email marketing campaigns. What’s the best way to stand out amid inboxes stuffed with "last chances to save" and fatherly gifts guides?
We recently touched on the power of good copywriting, showing how trendy subject lines can (and sometimes can’t) help your emails. But there’s something to be said for clever ideas, inventive strategy, and gorgeous design, too. Here are a few examples of fun Father’s Day campaigns from some of our favorite Mailchimp users.