Save money on marketing
Marketing can be a money sink, especially for smaller companies just starting out. Many strategies operate at an initial loss and can only be mastered through trial and error. Customer advocacy marketing works differently.
It’s incentivized but not paid for and is often the most effective form of marketing. Your advocates can mobilize their social media following and increase the impact of your product launches. This improves sales and increases the chance that your advocacy marketing campaign is a success.
How to obtain brand advocates
Did you know that 88% of consumers trust personal recommendations over other forms of marketing? Advocates can build your brand and share your message with even skeptical customers. However, this isn’t influencer marketing. You can’t just hire advocates; you mold them through excellent customer experiences.
Offer high-quality products and services
‘Quality’ means 2 things here. You want to offer valuable services and well-designed products. However, you also want to meet the needs of your customer. It’s worth putting in the time to research, survey consumers, and make adjustments from the feedback received. This will initially cost you more but can help establish your brand as a go-to for a specific product.
Focus on customer satisfaction
Today’s marketplace focus is on cutting corners and increasing efficiency. This means that many customers often receive the bare minimum. Your company has an opportunity to really make a mark and build brand trust. Go beyond simply fulfilling the order and make sure the customer is truly satisfied. This builds your reputation as a brand that listens to purchasers and helps boost customer retention.
Provide excellent customer experiences
Customer satisfaction springs from good customer experiences. You can increase this by adopting a customer-first approach in your business. Reply promptly to any questions and concerns, train all employees on good customer service, and consider implementing generous return and exchange policies--the possibilities are endless. These types of efforts show that you stand by the quality of your brand. Customers also appreciate loyalty programs that provide extra perks or discounts.
Incentivize your audience
Passively incentivize your audience by making it easy for customers to advocate for you. Examples include:
- Easy-to-find ‘share’ buttons on your website
- Posting shareable images optimized for various platforms
- Creating pre-written content advocates can share with minimal time and effort
- Utilizing branded hashtags when you have a sale
More active incentives are:
- Giveaways, trips, and other contests with social media engagement as an entry
- Rewards programs that offer package upgrades for loyal customers
- An early sneak peek at exciting new products or features
Create a brand advocacy program
You’ve laid the groundwork for building loyal customers who love your brand. Now you can try to incentivize them to become advocates. Many of the incentives above work for brand advocacy campaigns. Referral bonuses and affiliate marketing programs can be included here. These can motivate advocates to create more compelling posts and talk more often about your business.
Tips for optimizing your advocacy marketing strategies
Your marketing strategy should focus on establishing a pool of potential advocates. What helps you build your company’s reputation? Great products, excellent customer service, and open communication. This will attract advocates to help your brand grow.