Aided brand awareness demonstrates how well your brand is recognized by users when prompted, while unaided awareness shows how well your brand is known with little prompting. Both types of brand awareness are vital for all businesses, regardless of size. Aided and unaided awareness increases engagement with potential customers and will help you make the most of your marketing campaigns.
Knowing the differences between aided vs. unaided awareness enables you to choose the best marketing tools and develop effective strategies. The types of strategies you use to promote your business will need to draw attention and increase brand recognition. You'll also be able to gain insight into which marketing techniques are working well and are valuable in improving awareness. Additionally, your new knowledge allows you to adjust your efforts and maximize success.
Understanding brand awareness
What is brand awareness? Ultimately, the term explains how familiar consumers are with your business, products, or services. The more aware people are of your business, the more likely they are to recognize your brand or talk about it with others. A high degree of familiarity can help you remain top of mind, making it easier for consumers to gravitate toward your company over the competition.
There are different levels of brand awareness that can help you determine how familiar consumers are with your business. Big-name brands are often recognized immediately due to their positioning in the market. However, in most cases, consumers won’t know who your brand is or what you do.
Once someone has a better understanding of your brand, they can recognize it immediately on social media, advertisements, or product labels. Eventually, they’ll know who you are without prompting.
You can boost brand recall and recognition by improving your marketing strategy. Using surveys and informative content on your website and promotional materials will help tremendously.
What is aided brand awareness?
Aided brand awareness means that a customer may not immediately recognize your brand. They may have only heard about your business and have no idea of what your logo looks like. Some may find it easier to remember if given a few key prompts or identifiers. The prompts “aid” them in remembering your business and its products and services.
Examples of aided brand awareness
An example of aided awareness is asking someone if they have ever heard of Adidas shoes or Mcdonald's classic burgers. Including the name in your aided awareness question will add a spark of recognition that will trigger a memory. Survey questions that include your business name are also examples of aided brand awareness.
What is unaided brand awareness?
Unaided brand awareness, or brand recall, is when a customer doesn't need any prompting to identify your business and know what you offer. You can ask a question about a product or brand, and your customer will automatically name your company as one that they recognize and are familiar with. They don't need prompts and may be able to tell you a little about the company.