Your website isn't the only tool for establishing brand familiarity online. With social media, you can measure brand attitudes, increase customer brand engagement, and develop brand loyalty strategies that keep customers coming back for more.
Finding the right social media platform and developing a content calendar can help you save time while building valuable relationships with customers that make them remember your brand in the future.
Consumer research can help you determine which social media platform is right for your brand based on consumer preferences. Ultimately, you'll need to determine the best ways to communicate with your audience based on the unique user profile of each platform.
For instance, LinkedIn is a social media platform for professionals. If you're a marketing agency promoting your services to businesses, it's a good option. Meanwhile, if you're an e-commerce business that sells pet supplies, Instagram, Twitter, and Facebook are better options for your brand.
Developing a content strategy for social media
Having a social media marketing content strategy means posting regular updates and taking the time to engage with followers. Engaging with your followers can influence their brand preference and perception of your business, making them more likely to purchase your products over the competition.
Social media gives you the unique opportunity to tell your brand's story on a more personal level to build customer relationships. You can even leverage user-generated content (UGC) and influencer partnerships to strengthen your brand online.
Your social media content strategy should consist of a variety of different content types ranging from videos to infographics, photos, and other visual elements that engage your audience. It may take some experimentation to determine which organic posting strategies work best based on your audience's preferences, but reviewing your post performance regularly can be beneficial.
Monitor and adapt your brand familiarity strategies
Building brand familiarity means taking additional steps after building awareness. While you must have brand awareness before leading customers through the marketing funnel, your marketing efforts shouldn't stop there. You can't expect customers to convert on their own.
Instead, you must generate interest to entice customers to want to learn more about your products and services. Mailchimp can help you build a brand familiarity strategy that increases brand awareness and recognition. Try our suite of marketing tools to help you drive websites and conversions with quality content.