When launching a new website, product, or service or generating buzz for an event with a coming soon page, it's important to remember that it's the first impression your potential customers may have of your brand.
Early interaction with the coming soon page sets the tone while creating anticipation for a successful launch. Use these best practices to create a coming soon page that builds anticipation, generates buzz, and converts:
Keep it simple
Your coming soon page should have a simple design that makes it easier for visitors to understand the information you share and what to do next.
Always keep your messaging clear and highlight exactly what's coming and when and how customers can stay updated on the most important details. Then, once you create a coming soon page template, you can use the same design for other launches later on.
Use a strong call to action
A well-crafted CTA can encourage visitors to take action on your landing page, whether you want them to sign up for email communications or share the page on their social media accounts. Your CTA should be prominently placed, clear, and easy to understand.
Adding social sharing buttons makes it easier for visitors to share your coming soon page with their followers to facilitate word-of-mouth marketing.
The easier you make the process for your visitors, the more likely they are to actually do it, especially if you add a compelling CTA.
A/B test for optimization
A/B testing your coming soon page can help you determine whether it's effective at persuading visitors to take the next step.
By testing different page versions, you can determine which elements work best, allowing you to improve headlines, designs, CTAs, and other elements like forms.
Make it mobile-friendly
Your coming soon page should be mobile-friendly since many of your visitors may be viewing the page on their smartphones. Check your page on multiple screen sizes before it goes live to ensure it's easy to follow on different devices.
Tracking the performance of your coming soon landing page will provide you with valuable insights to improve upon for next time. You can track page views, engagement, and conversion rates using various analytics tools.
For example, with heat maps, you can determine how far users scroll and which elements are the most engaging. This data can help you understand if your page is working and identify areas for improvement.
When should you use a coming soon page?
A coming soon page can be beneficial in various scenarios by allowing you to engage with your target audience before a launch. Some instances when you can use a coming soon page on your website include:
- New site launch
- Product or service pre-release
- Business rebranding or website redesign
- Event or conference promotion
In any of these scenarios, you can use your coming soon landing page for list building and lead generation, helping you to connect with prospects before officially launching.
Create anticipation for your business with a coming soon page
An effective coming soon landing page can help you build awareness and build anticipation about an upcoming launch.
It serves as an initial touchpoint for your audience to engage with your brand as part of a comprehensive launch strategy while providing the opportunity to start gathering customer data. Then, you can leverage that customer data to build effective marketing campaigns.
Mailchimp's suite of marketing tools enables brands of all sizes to build effective marketing campaigns. Use our landing page templates and drag-and-drop builder to create a coming soon page in just a few clicks. Or build email lists and develop comprehensive lead generation strategies with custom forms and design tools. Sign up today to create excitement for your business with a coming soon page.