How to build a website redesign strategy with your business goals in mind
The tasks you undertake in a website redesign will depend on your particular business goals.
As we illustrated in the previous section, there are many possible reasons why you may choose to redesign your business website, whether it’s to rebrand or add SEO elements or implement cybersecurity features.
In any case, you should keep the following steps in mind as you build a redesign strategy for your own website.
Audit your current website
The first step in a website redesign is to audit your existing site. In other words, go through your site and review existing analytics to see which pages are working and which aren’t.
Identify high-performing aspects of your current website and places that could use work. This will help you determine what to focus on as you build your new website.
Identify key goals
Your business goals will ultimately guide your website redesign strategy. Evaluate your needs, think about how your website factors into your overall marketing strategy, and then identify a few key goals that you’d like to achieve through a website redesign.
Define your target audience
As you build your website, it’s important to know who your audience is. Build buyer personas in order to help you envision and empathize with your target customers.
By defining your target audience, you can more easily create a website that provides that audience with value and speaks to their needs.
The right tools can make the task of redesigning a website much easier. Using software such as a content management system can streamline the process of building and managing a website.
At the same time, CRM software can help you build better relationships with customers and provide you with actionable insights based on data collected through your website.
Using Mailchimp’s platform, you can quickly and easily build and manage a website. Beyond hosting your website, Mailchimp provides your business with a suite of useful features such as digital marketing and social media capabilities. You can even use Mailchimp to launch your very own online store on your website.
The last step in the website redesign process is to measure results. Following any changes or updates, make sure to keep track of relevant KPIs and monitor Google Analytics to evaluate how successful the project was.
Don’t hesitate to make further adjustments or changes if you find that aspects of your website redesign aren’t performing as expected.
4 website redesign ideas
There are many ways to redesign your website to meet your goals. Below are some ideas that you may consider implementing in your own website redesign:
Make your site mobile-friendly
Every website should be able to meet the needs of mobile users. So many people visit websites on mobile devices such as phones and tablets that it would be a tremendous missed opportunity not to be optimized for mobile.
With that in mind, make sure all aspects of your site—from your homepage to your online store—are easy to navigate and engage with when using a mobile device.
Add call-to-action buttons
Adding a visible call-to-action button on your site’s homepage and landing pages can be a great way to encourage users to take a desired action.
Whether you want users to place an order, check out a sale, or sign up for an email list, be sure to implement a call-to-action button that’s crafted to convert.
Update stylistic elements
One of the most common reasons to engage in a website redesign is to update graphics and other stylistic elements, such as color schemes, font, text size, and more.
As you update stylistic elements, consider your brand personality and research modern design trends. And, as you update your website, you might want to make sure your email design shares the same stylistic elements in order to ensure brand consistency across channels.
Publishing content such as blog posts, how-to guides, videos, and even eBooks can be a great way to provide value to your customers and optimize your site for SEO. If your website doesn’t already have a section for a blog or other content, consider creating that content and embedding links to it throughout your site.
Refresh your website often
A website is the cornerstone of any company’s online presence. With an effective website, you can build relationships with customers, provide value, and make sales online.
By undertaking a website redesign, you can emphasize the elements of your site that prove most effective and address your site’s weaknesses. In doing so, you can grow your business and expand your brand’s digital presence.
Redesigning your website is easier when you use the right tools. With Mailchimp, you can build a website, redesign your site as needed, and access a wide range of other marketing tools.
Mailchimp makes it easy to create an online store, run digital ad campaigns, design emails for email marketing campaigns, segment your audience, and more. Use Mailchimp to meet and exceed all of your marketing and website redesign goals.