Onboarding is an important step throughout the entire customer lifecycle, setting the stage for customer success by helping clients learn how to use your product. When done well, a great onboarding strategy can demonstrate the value of your offering and help new customers build valuable relationships with your brand.
User onboarding helps new customers and prospects use your product or learn more about your company. Depending on your business, it may include signing up for a product demo or simply welcoming them to your brand and setting expectations. Your strategy will keep your customers engaged and give them a reason to use your product again and again.
But how do you measure the effectiveness of your customer onboarding and retention strategies? Customer onboarding metrics and KPIs can help you determine whether your technique is successfully helping you retain customers and identify areas of improvement to boost sales.
What are customer onboarding metrics?
Customer onboarding data, also known as key performance indicators (KPIs), are metrics you use to measure your performance and the effectiveness of your onboarding efforts. Your onboarding metrics determine if your customers obtain value from your product or services and can help them learn more about your brand and its offerings.
Customer success onboarding KPIs vary by company and goals. Still, they help businesses redefine the customer experience, allowing them to use actual client data to make more informed decisions for the onboarding program. Examples of KPIs include any metrics that align with your company's goals. For example, your KPIs might consist of growing sales by x percentage by the end of the year.
These are just a few basic ecommerce metrics you can use to make better business decisions to increase conversions, revenue, and customer satisfaction.