A typical email popup is designed to encourage visitors to become new subscribers, but generic messaging is unlikely to increase the success of your email subscription popup.
Personalization can be the difference between a user clicking the close button or converting by completing your email popup form. For email popups, personalization ensures that users find your message relevant, compelling, and timely. It can also support your email marketing efforts when engaging with subscribers.
Personalizing email popups based on demographics, preferences, and browsing history can help your content be more effective at converting visitors into new subscribers. Remember, the goal is to grab visitors' attention, so the more tailored your offering, the better your form's performance.
A fashion brand might show different popup content to teenagers than older adults or offer location-specific deals. At the same time, a user browsing athletic gear might receive a popup highlighting the latest sportswear collection or a special discount with a coupon code on running shoes.
Recognizing a user's previous interactions on the site can also help you tailor popups. For instance, if a website visitor visits a particular section of your blog post, a newsletter popup might offer them more value.
While personalizing content seems time-intensive, it's quite easy with dynamic content insertion. This process refers to the real-time customization of content based on customer data.
In the context of email and mobile popups however, it means presenting content that resonates with the user's past behavior or data you've collected over time about them. This dynamic content makes the user feel understood and ensures a popup based on relevant content can help increase the likelihood of positive responses from new and returning visitors.
To help you understand how personalized recommendations in popups work, let's take a look at an email popup example for different types of visitors your site might have.
- For returning shoppers: Returning visitors have already been on your site, so it's crucial to acknowledge this information. Email popup examples for these individuals might include welcome-back offers in the form of discounts on their favorite brands.
- Based on browsing history: If a user has started reading a lot of vegan recipes on your site, a good email popup example would highlight this behavior. For instance, you might acknowledge their love of vegan food and ask them to sign up for weekly recipes.
- Location-based: If you run a local business or cater to certain locations, an email popup example might include acknowledging the location and providing exclusive deals for that particular area.
- Cart abandonment: You never want customers to leave your e-commerce site without checking out. An email popup example for a cart abandonment might offer a discount to motivate visitors to finish the checkout process and convert into paying customers.
These email popup examples can help you determine the best types of offers to encourage sign-ups, proving that personalization turns popups from a potentially disruptive element to an engagement tool.
By ensuring relevance in your popups and offerings, businesses can increase the effectiveness of their email pop ups while enhancing the user experience.
A/B test for optimization
A/B testing your email popup can help you make data-driven decisions using evidence on what works and what doesn't. Instead of relying on assumptions or guesses, you can get actionable insights based on real user interactions.
In addition, by identifying the best-performing email popup variant, you can improve user experience, making it more likely that visitors will engage with your offerings. Finally, a well-optimized email popup can lead to better conversion rates, whether that's signing up for a newsletter, securing a discount, or any other desired action.
When A/B tests your email popup, start small. Consider testing the copy, design, timing, and offers. As discussed, the wording of your popup can significantly influence its success. Testing different email popup headlines, CTAs, and tones can yield different results.
You should also test email popup design elements like colors, fonts, and placements of buttons to determine if a minimalist design works better for your audience or if they prefer a graphic-rich email popup design.
The timing of your email popup is also crucial. Test different intervals for when the popup appears. For instance, you can test it immediately upon page load, after a certain scroll percentage on the landing page, or after a specific amount of time spent on the site.
Besides the email popup elements themselves, you can also test your offers. Different incentives can be tested to see what resonates most with your target audience, whether it's a discount, e-book, or exclusive access to content.
Once your A/B test is complete, you'll need to analyze the results and act upon them. Ensure you're collecting sufficient data to make statistically significant decisions. Then, once you've identified a winning variant, you can implement it.
Regularly revisit and re-test to account for changing user behaviors or market conditions. Keep in mind that what works right now might not work in the future, so you should adopt a mindset of continuous improvement and always look for opportunities to optimize further.