When you're in the throes of launching a business, time feels more precious than ever. Each detail requires your attention, things take longer than you expect, and inevitably, you have responsibilities outside of work that take time.
Time management is always an invaluable skill, but right now, it's a necessity. To avoid getting overwhelmed before your business even launches, it's important to set up a time management plan that works for you.
We talked with 3 busy marketers whose work requires organization, focus, and discipline. Here's how they manage to get things done without sacrificing their sanity.
Start by setting goals
Rather than jump straight into work each day, Emily Ryan, co-founder of digital marketing agency Westfield Creative, gives herself time to think about what needs to be accomplished.
"What's driven me since the very beginning of my business is having a concrete goal in front of me every day," says Emily.
When you set goals, make them SMART by answering these questions:
- Specific: What exactly do you hope to accomplish?
- Measurable: What metrics will you use to track your progress?
- Achievable: Is this goal realistic?
- Relevant: Why does this goal matter?
- Time-bound: When do you hope to accomplish this goal?
For Janine Hummel, a senior CRM manager of online marketing group Finc3, setting attainable goals not only helps you get more done, it also prevents mistakes.