Your profile is your new homepage
Your first impression with potential customers isn’t just your website anymore: It can be your GMB profile.
Websites used to get significant traffic from people who needed simple bits of info about a business, such as its address, phone number, testimonials, or photos of the location.
Today,people don’t need to go to your site to get that information. Your name, address, and phone number are at the top of your profile. There’s also a gallery of images of your business, and customer reviews are aggregated right under your location information. Google even shows the most popular times for visiting your business. For many local businesses, people will decide to become customers without ever visiting your business’s website.
Since potential customers will also be comparing you to your competitors, it’s vital that you complete and optimize your listing so you can make the best first impression and increase your chances of converting those users to customers.