Turn up the volume on your brand personality
If you have studied marketing even a little bit, you know how important branding is to the customer's overall experience.
The purpose of branding is to put a human face on your organization, to make the customer feel as if he or she is interacting with a person, and not only that, but a person who is trustworthy, pleasant, and authoritative.
When they feel they are interacting with such a person each time they interact with your brand, it instills trust. Branding should be consistent so that the customer builds trust for the same character representing your company over time.
Direct the attention of your visitors
In general, we want users to move progressively toward the point of purchase. That is the goal of all of our online marketing efforts. But sometimes, we have special events, promotions, new features, new blog posts, and other things we want to promote.
Offer (and gain) Interaction feedback
If you have ever clicked a button on a website and not seen anything to indicate that something is happening, it can be annoying at best.
With just a few images and a bit of code, you can make clickable items respond when users click them or other mouse events occur. It is reassuring for them, and it makes them less likely to leave your site in the middle of attempted navigation. Even if your site is running slow, it will secure you a little more patience from your users.
Guide users down the sales funnel
As mentioned, and as you know well, the whole reason you have a website is to give people a way to buy your products or services.
A massive amount of effort and content has been dedicated to imparting these techniques. How much simpler might it be if a few simple or complex animations added some friendly guidance on how to more rapidly make a purchase on your site?
Build a richer user experience
A website could be starkly simplistic and still offer everything users need to get the products or services they are after. But we use carefully crafted writing, beautiful images, and neatly designed flows to generate an enjoyable experience that inspires confidence and exudes professionalism.