Our small business customers around the world have been directly impacted by the COVID-19 pandemic. Whether you’re a brick and mortar store that had to move online quickly, a restaurant that had to pivot to takeout and delivery, or an e-commerce store that had to expand your reach, digital marketing has been critical for small businesses over the last few months. We’ve been supporting our customers through these transitions, and along the way, reviewing the data to see what we can learn. Small business marketing is changing fast, and some of the changes are here to stay. Here are some early insights:
Email marketing activity is up 15% since the beginning of the pandemic. The peak was 33% in the US the week of March 15.