Using Linear Attribution to Enhance Campaigns
Discover how linear attribution can optimize campaign effectiveness by evenly distributing credit across all touchpoints in the customer journey.
Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
Latest items
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How to Get Started With Data-Driven Attribution in Marketing
Learn about the benefits of a data-driven attribution model and how it compares with the last-click attribution model.
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Practical Guide to Offline Conversion Tracking
Are you fully capturing your customer’s journey? See how offline conversion tracking can complete your analytics picture and boost your campaign performance.
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Navigating Headwinds & Tailwinds in Business
Understanding the differences between headwinds vs. tailwinds is vital to the success of any business. Learn what they are and how to use them.
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AI Analytics: Drive Smart Decisions
Maximize efficiency and drive growth with AI analytics. Transform your decision-making.
