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How to Create Model Portfolio Online

Starting out in the modeling industry can be intimidating but building a model portfolio is a great place to start. Follow these tips to make a great first impression.

Establishing yourself as a professional in the modeling industry is rarely a simple or overnight process. Creating a model portfolio is just the first step to entering the modeling industry, regardless of the type of modeling job you are seeking.

Knowing how to create a modeling portfolio that highlights your features and helps to attract new clients is essential for anyone interested in traditional modeling, catalog modeling, or even those who have their eyes on the runway.

What is a model portfolio?

A modeling portfolio is a collection of images, graphics, animations, or video media used to showcase an individual's body and particular sets of skills. Model portfolios include a wide range of shots, fashion choices, and set locations to appeal to as wide of an audience as possible.

Before you begin building your product portfolio as a model, it is first important to establish what is involved in a modeling portfolio today. A few factors to consider when building a modeling portfolio for the first time might include:

  • Goals: What goals do you have in mind for the specific shoot you are at, and how can you go about accomplishing them through your photos? How can you achieve your goals with a model portfolio that truly stands out from the rest?
  • Your aesthetic: What look are you going for as a model? How will your look stand out in the crowd? Is your look unique enough to catch the attention of prospective clients, managers, or booking agents?
  • Hair and makeup: In addition to the type of style and look you are going for, what is your makeup style? How will you typically do your hair for a shoot, and will your hair and makeup define you, or be ever-evolving?
  • Poses: What type of poses do you want to include in your modeling portfolio examples? Will you be standing in all of your poses, or striking unique poses that are rarely seen in public?
  • Theme: Are you going for a particular theme with your model portfolio examples, or are you trying to create as many unique shoots as possible? Themed shoots and layouts of portfolios can go a long way when in the right hands.

7 Tips for creating a modeling portfolio

Whether your goal is to drive sales to your online store, make money online, or even establish your name in the modeling industry, there are many different tips and tricks to remember when creating a modeling portfolio of your own. Before getting started with the crafting of your own design and brand identity, use these tips to help you along the way.

1. Dive into the industry

If you are just getting started with modeling for the first time, it is highly advisable to familiarize yourself with the industry. If you are new to the modeling industry, there is a lot to learn, which is why it is highly recommended to avoid choosing your clients and work immediately before understanding what you are working with once you are in the market.

The modeling industry has an array of avenues and venues available to get started, whether you are looking for standard photography jobs or if you are interested in catalog work or working as a runway model. Before you begin fleshing out your own modeling portfolio, immerse yourself in the world of modeling to understand the line of work that is most likely right for you.

2. Finding your look

Finding one's "look" is a quintessential part of working as a model, whether you do so as a freelance model or if you are an international runway model traveling the world. Finding your look may be possible on your own, or with the help of a well-versed photographer or makeup artist. While some models choose to smile and appear bright-eyed with each shot, others choose to drop the smile and go for a more serious look with each photo that is captured of them.

3. Work with a professional photographer

Even if you are just getting started with a model portfolio for the first time, it is important to work with a professional photographer while you are in the process of building your library and showcasing your work. A professional photographer who has experience in the modeling industry is also an excellent asset for those who have little to no experience with modeling portfolio examples themselves.

When working together with a professional photographer, gain valuable insight into which angles and looks are best for you based on your body shape, skin tone, height, and overall look or aesthetic. A professional photographer can also help you to look your best regardless of the industries you are interested in entering as a model.

4. Finding your perfect pose

Not all models look the same nor land the same type of gigs, which is why it is so important to remember that your uniqueness can be your advantage in a competitive industry such as modeling. Spend time working on your modeling poses and testing out various poses that flatter your body type or that give you the look you are going for with little to no effort.

If you are new to modeling altogether, familiarizing yourself with standard female and male model poses is highly recommended, even if you do not intend to work with standard pose shoots in the long run.

If possible, work together with a trusted confidant or a professional photographer to find poses that are best for you. Testing different poses can help you to find the right angles for your body type, face shape, and even for the emotion you are trying to convey. Test out a variety of facial expressions while you are in the process of playing with poses to feel even more comfortable in your own skin, which can help once the day of an actual shoot arrives.

5. Test different outfits

Another way to quickly become more comfortable in your own skin is to try on an array of different outfits. Trying on different outfits and exploring various facets of fashion can help you to relax and loosen up while building your confidence just in time for your photoshoot.

Trying on different outfits can also help to guide you in terms of fashion, especially if you are unsure of what type of clothing to wear for your body type and which type of clothing and accessories are most flattering for your shape and size. The more outfits you use and have at your disposal during your first photo shoot, the easier it will be to find photos that you want to use to display in your actual portfolio.

7. Review the shots

Once the shoot is complete, you should take the time to review model portfolio examples and photos that have been taken of you. Because you will not likely want all of the photos displayed front and center in your portfolio, review the photos that have been taken to find the best shots possible and to maintain peace of mind throughout the process .

When looking for the best shots possible in your modeling shoot, be sure to seek out shoots that have excellent lighting, clarity, and vibrant coloring. You should also compare the facial expressions and the overall "vibe" or "aesthetic" each shoot is giving off before choosing the shots that are best to represent the front page of your online model portfolio.

What should be showcased in a model portfolio?

Knowing what to showcase in a model portfolio is imperative, especially in such a highly competitive and saturated market. If you are unsure of where to begin, spend time researching and comparing modeling portfolio examples of currently working models in your industry or niche. Using model portfolio examples can provide you with inspiration as well as guidance when it comes to building and displaying a portfolio of your own, both online and off.

Some of the most important items that should be showcased in a modeling portfolio include:

  • Headshots: Including headshots is extremely important when creating a model portfolio, especially if you are just getting started in the industry.
  • Full body shots: A full body shot (at least one) is also highly recommended for any model portfolio, even if you intend to conduct voice work or if you are modeling for any type of clothing.
  • Variety: Implementing a variety of shoots is another way to help your model portfolio stand out, especially in an industry that is just rife with competition. Different set locations, backdrop colors, hairstyles, and varying outfits can help your portfolio to stand out while catching the eye of prospective clients and/or agents.

Stand out with a strong website with Mailchimp

One of the best ways to build a modeling portfolio even if you do not have experience with programming, designing, or coding yourself, is to do so with the use of Mailchimp.

Building a working online modeling portfolio with Mailchimp allows you the ability to do so with one solution while managing your website, the marketing of your online presence, and the data and analytics collected in one central location. If you want your modeling portfolio to stand out with a strong website, turn to Mailchimp to get started today.

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