Mailchimp’s Integration with Shopify Is Going Away

Here’s what you need to know

As of March 21, we’ve asked Shopify to remove the Mailchimp for Shopify integration for new users from their marketplace. We made this decision because Shopify released updated terms that would negatively impact our business and put our customers at risk.

We’ve also asked Shopify to leave the integration on for people who are already using it through May 12, when data sharing provisions of Shopify’s new terms take effect. We’re hopeful that Shopify will work with us to make this transition as smooth as possible for our shared users.

For information on why we’re phasing out the integration, read our public statement.

Even though our native integration will no longer be available for new users, our customers can choose from several third-party integrations to connect their accounts. Users who have already installed the Mailchimp for Shopify integration will need to switch to a third-party or custom option by May 12.

We’ve also compiled a number of resources, instructions to sync your contact lists, and manual workarounds for marketing features below.

Alternative ways to connect your store

We’ve identified several third-party providers to connect your Mailchimp account to Shopify: ShopSync (free), Zapier, and Automate.io.

Our Knowledge Base has an overview of which features these integrations offer, such as abandoned cart messaging, landing pages, and pop-up forms, as well as step-by-step instructions for how to install each integration. Once you’ve chosen the integration that works best for your needs and followed the installation instructions, your accounts should be connected and begin syncing.

Interested in seeing more options? You can see a full list of e-commerce integrations in our integrations directory.

Syncing your lists manually

Many of our customers primarily connect their Mailchimp account with their shop in order to sync their customer lists. You can sync your contact lists without an active integration, but we still recommend a third-party option. Visit our Knowledge Base to learn how to manually import your contacts.

Manual workarounds for e-commerce features

We’ve identified several manual workarounds for features like product retargeting emails, pop-up forms, Google remarketing ads, and more. For the full list and step-by-step instructions, visit our Knowledge Base. For an overview of the e-commerce features we offer, check out our article on how Mailchimp can help your online store.

Building a custom integration

We’ve updated our E-commerce Toolkit 3.0, which offers guidance on how to set up a custom solution for your store using Mailchimp’s API. Setting up a custom integration is a great option for businesses with developer resources.

Other resources

If you have any questions that aren’t answered above or need help developing the right solution for your needs, we have a directory of experts who can work with you to identify other options.

If there are any new developments or we have other updates to share, we’ll let you know on this page.