Optimizing website content for voice search is different from traditional text-based SEO because of the more conversational nature and how voice assistants work, adding an extra layer of difficulty to any marketing strategy. Here are a few ways you can optimize your content for voice search:
Perform long-tail keyword research
Long-tail keyword research enables you to find questions consumers might ask when voice shopping. They’re longer and more likely to be full questions rather than keywords or disjointed queries.
Use natural language and a conversational tone
Voice searches are much more conversational than traditional queries, so your content should be more conversational in nature to meet their needs.
Structured data markup for enhanced visibility
Structured data helps search engines understand what a web page is about. By providing structured data, you can include essential information about your online store that customers may be asking about, giving you a better opportunity to rank in search results in general.
Optimize for local search
If you operate a local business, optimizing for local search can help you rank in voice search results to capture users nearby. You should use location-specific keywords and relevant information about your business’s location, hours of operation, and so forth.
Optimize for mobile
Many people use voice assistants on their smartphones to voice shop. Their devices will also provide them with a link where they can go to learn more or view product photos and videos. Optimizing your website for mobile ensures a consistent experience across channels and improves your chances of ranking highly.
Create FAQ pages
Frequently asked questions (FAQ) pages can help your content rank higher, giving you a better chance to be featured in position zero. By anticipating the questions voice shoppers might use to browse your products, you can structure your content in a way that’s easy to interpret.
Stay ahead of the latest trends and tools in voice shopping and voice search. These technologies are still evolving and improving, so the better you keep up, the better a position you’ll be in when voice search becomes an everyday activity for consumers.
Voice shopping allows businesses to connect with customers in a completely new way. However, one major challenge is that these technologies are still evolving. Currently, voice assistants still struggle to interpret a user’s commands.
If a voice assistant misunderstands queries, they’ll provide incorrect results, which can lead to frustration. Unfortunately, there’s nothing a business can do about this because even if you’re well-ranked in search results, the voice assistant doesn’t understand the query well enough to provide accurate results.
Another consideration is adapting your marketing strategy to cater to voice search users. While the difference between voice search and traditional SEO isn’t drastic, its complexities can be confusing for businesses who once thought they understood everything about SEO.
In addition, a new strategy may require you to edit or change your existing web content, which takes time and resources many small businesses simply don’t have. Yet, by overcoming these obstacles now, you can set yourself up for success in the future when voice assistants become more widely used, allowing you to get a foothold now and plan for the future of your business.
Optimize your website for voice shopping with Mailchimp. Use our website builder to develop a comprehensive voice search strategy and promote your store in new ways. Embrace the future of online shopping and stay connected with your audience, whether they’re using their hands or their voice, to improve the customer experience and drive sales.