A lot of people do their shopping from their phones, so your ads must be mobile-friendly. Users should be able to browse their product feeds the same way on their phones and laptops.
Fortunately, Google Shopping is simple to format to work on a phone. If your product listing isn't mobile-friendly, users will click off and choose a competitor instead. A majority of e-commerce business sales generate via phones, so it's crucial to optimize your ads for mobile.
Easy to manage
Compared to other ad platforms, Google Shopping ads are much easier to manage.
With Google Shopping, you can easily set up your product feed in the Google Merchant Center and customize your product listings to better appeal to prospective customers.
Rather than finding target keywords yourself, Google will do the research and figure out which keywords are relevant to your products. This automatic research will save you significant time that you can put towards other tasks.
It's also easy to manage your ads directly with Google Shopping. You can choose which types of ads you want to show and what your bidding strategies will be, but Google will automatically update your product feed to ensure that all your ads are accurate.
Now that you know the benefits of Google Shopping for business owners, let's go over how to set up Google Shopping. Setting up Google Shopping for your business isn't nearly as difficult as you may think and only requires a few simple steps:
Create a merchant center account
To set up Google Shopping for your business, you must first create a merchant center account. Your merchant center account is where your product feed lives, and it's also where you will manage your product inventory, customize your product listings, and track product performance. So, you need to create a Google Merchant Center account before you can create ads and list your products on Google Shopping.
To create a Google Merchant Center account, you first have to enter basic information about your business. After you've successfully created the account, you'll then have to verify your company's website. Once you've completed both of those tasks, you will have access to all the tools in the merchant center, and you can start creating product ads.
Choose high-quality product images
Your thumbnail images are the first thing prospective customers will see, so you need them to be good. It's crucial that you choose high-quality product images that accurately reflect your brand.
Product images are one of the most critical aspects of an advertisement, as they can significantly influence a customer's purchasing decision. There are specific Google guidelines regarding the images you can use in ads, so make sure you read those before selecting your product images.
Create a product data feed
Once you've chosen excellent photos to include in your product listing, you need to create a product data feed. This data is how Google will find your products and display them when users search on Google. You can set up your product data feed directly from your Google Merchant Center account.
Some of the product data you'll need to include so that Google can create your ads are your product's ID number, the title of your product, an accurate product description, an image link, and the product price. These product details are necessary so that Google can accurately display your product on the product feed.
Link your Google Adwords account
The next step is to link your Google Adwords account to your merchant center. You have to pay to advertise your products on a Google search page.
But to do so, you need to have a Google Adwords account. Linking your Google Adwords account is necessary because it's how you're going to actually get your ads on the product feed and seen by shoppers.
Google Shopping campaigns are necessary because they are how you will promote your store to shoppers. You can choose your campaign name, country of sale, budget, and goals. You can also design and manage your campaign with your Google Adwords account.
Put bids in your campaign
The next step is to choose a bidding strategy and a campaign budget. Your bidding strategy will establish how you will pay for your ads so that users can see and click on the product link.
The higher your bid and campaign budget, the higher your ad will rank on the search engine. Your campaign budget is the amount you want to spend each day on your ads, so make sure you choose a number you can realistically afford.
Schedule your campaigns
After you've chosen a bidding strategy and a campaign budget, you then have to schedule your campaigns. Promoting your campaigns at the right time to the right group of people is crucial to ensure they're effective and read your target audience. You can select the location of your ads and the start and end dates of your campaign. Make sure you set an end date for an ad, or else it will continue to run, which can end up costing you a lot of unnecessary money.
Create product groups
The last step in this process is to create product groups for your campaign. Your product groups will determine the type of ads you'll run and how you will pay for them.
There are two types of product groups that you can run: product shopping ads and showcase shopping ads. With a product shopping ad, you can promote a single product, but with a showcase-stopping ad, you can promote several products.
Absolutely. Google Shopping ads are beneficial to businesses of all sizes. Whether you own a small or large business, every company can benefit from Google Shopping.
Google Shopping is a great way to reach new customers and get high-quality leads. It's easy to create compelling product ads explicitly designed for your customers and encourage them to choose your products over competitors. With Google Shopping, you can generate attention, drive traffic to your site, and ultimately increase sales for your business.
If you want to invest in Google Shopping ads but still need an online store, Mailchimp can help you get started. With Mailchimp, you can quickly set up and launch your online store with our intuitive and simple website builder. Mailchimp's website builder is an excellent resource for business owners who want to grow their customer base and increase sales.
Mailchimp offers many valuable resources for business owners, from Google remarketing ad campaigns to Google Analytics. Mailchimp has built-in marketing tools to help businesses get off the ground.
With Mailchimp, you can create a seamless brand experience and connect with your customers in a whole new way. We'll help you launch a successful and beautifully designed website that takes your business to new heights.