How to implement digital asset management
Every business has different assets, so every business will need a different way to manage those assets.
You may not need all forms of security for your digital assets, such as those offered by an enterprise solution. Find what will work for your business and look for scalable solutions so that you can continue to use a DAM system even as your business grows.
What is digital asset management to you? To implement a DAM system, you can start with a few considerations.
Evaluate your needs and goals
What do you need DAM software for? If you’re a small business or a single-person business, you might just need simple management tools.
However, larger companies may need their DAM system to facilitate various aspects of the business itself. Think about how your organization's digital assets may differ from someone else's.
To put that in perspective, consider what a creator might need compared to what an advertising agency might need when it comes to digital asset management. Both types of businesses can benefit from a DAM system, but their needs and goals will differ.
Consider what you might need and what you want to accomplish with a digital asset management system before you try to implement one.
For example, do you need more robust image hosting? Or do you need a system that can organize and distribute thousands of images at once? A digital management system can do both things, so choose one that scales with your needs.
Choose the right digital asset management system
Once you evaluate your business’s goals, you need to select the right digital asset management system to meet those goals. Look at the options, features, and pricing of each DAM system you’re interested in.
For example, if you need a high level of customization or branding, look at DAM systems that offer those features. If you need to host huge video files or non-typical video formats, make sure you don’t choose options with limitations of file size or allowed video types. Choose a DAM system that offers the features you need.
Integrate the system
Once you select the right DAM software for your business, the next step is to integrate the system into your operations. It’s crucial to choose a system that will work well with the applications your company already has in place.
Your DAM integrations should work with the platforms you use to market, sell, work, create, or do anything else you do during your business operations. So choose a system that plays well with your existing applications. The more compatibility you have, the more seamless the integration.
Stay on top of employee training
The more people you add to your DAM system, the more critical it becomes to ensure they’re all on the same page with accessing, using, or manipulating the stored digital assets. Before collaborating or giving someone else access to the DAM system, make sure they understand your guidelines for dealing with the digital assets and the system in general.
Your digital asset management system can do a lot for your business, especially when combined with digital marketing tools. This is especially true when you can integrate the DAM system with the management, marketing, and analytics tools, such as those offered by Mailchimp.
Mailchimp offers digital marketing storage software that you can use to store your brand assets. You can manage all your media files, including photos, videos, and audio files, to ensure your marketing campaigns are consistent. You can also edit your assets directly from the platform and use them across all your campaigns.
With Mailchimp, businesses can keep all their digital assets right where they need them. Check out Mailchimp's content studio so you can manage your digital assets better than before.