Display ads are the type of ad you're probably used to seeing. These ads work great for various types of content, and their native responsiveness means they can adapt to fit different screen sizes and page layouts, which is especially helpful for sites that have a balance of mobile and desktop traffic.
Alternatively, display ad sizes can be customized to display at a fixed size. For most websites, display ads are a good way to monetize content without taking over the page or making your content difficult to read.
In-feed ads are typically used for list-based articles. Let's say you create a list of the top 10 wireless headphones, with a heading for each pair of headphones. With in-feed ads, you can insert ads into the natural spaces created by your list format.
For example, you can place an ad between 2 list items so the user sees it as they scroll. These ads are typically more effective if they are more relevant ads to the list they're placed in.
Just like in-feed ads, in-article ads are embedded right into articles instead of living in a dedicated ad space.
Instead of having an ad at the bottom or top of your page, you can add in-article ads to your blog posts in between paragraphs. As readers scroll through blog posts to continue reading, they'll also scroll past and, ideally, click ads.
In-article ads are effective because they're prominent without negatively affecting the reader's experience.
Matched content ads display similar content that the reader might be interested in. These ads are contained in a grid-style format that combines pictures, text, and URLs.
These are the types of ads you'll commonly see at the bottom of a blog post. The benefit of matched content ads is that they're not explicit advertisements like some of the other formats.
User clicks matched content ads because they're genuinely interested in the content that's being offered, which makes them a good lead generation tool.
Search engine ads are contained within search engine results, but you have to use a Google search engine on your site.
When people search for something in the bar at the top of your site, they'll see related search engine results pages with ads. Your site visitors can find the content or information they're looking for, plus you can monetize your site traffic with ads.
An integrated Google search engine also gives your site a more professional look and feel.
How does AdSense work?
Google AdSense is a simple concept on the surface, but there are a lot of little tricks and tips you can learn along the way to maximize your income. To start, it's important to have a solid grasp of how AdSense works in basic terms.
When somebody wants to advertise their site, they can use various advertising platforms to reach out to a larger audience. One of these advertising platforms is known as Google Ads, which is essentially the other half of AdSense.
When a business wants to advertise its website or product, it can sign up for Google Ads. Google Ads allows business owners to create ad campaigns and add funding that can be used to pay for advertising. Once an ad campaign has been created and funded, Google Adsense publishers can start bidding on ad spaces on various sites.
Google needs a place to host all the ads people want to pay for, which is where AdSense comes into the equation. When you've signed up for AdSense and made an ad space available, Google users can check out that ad space and bid on it.
The highest bidder will win the ad space, and their ad campaign will be shown in the spot you choose. As an AdSense host, you have full control over what types of ads you put on your site. Smaller ads are often better for the flow and readability of your website, but larger ads bring in more money.
AdSense users are paid based on the number of views or clicks an ad receives. This functionality is built into AdSense, so you don't have to do anything to track the number of views or clicks an ad gets.
However, it's important to keep in mind that web design and SEO are essential parts of succeeding with Google AdSense. The more visitors you can attract to your website, the more money you can earn through AdSense.
How does AdSense work with YouTube?
Google AdSense can be used with YouTube in addition to websites and blogs. Just like your website can be used as ad space, your YouTube videos can be used as ad space too. The best part is that Google makes it easy to integrate AdSense with your YouTube channel, so you can focus on creating quality content that generates views and helps you monetize your channel with video ads.
If you want to use AdSense for your YouTube channel, you'll need to sign up for AdSense and link your account to your YouTube channel. You can do this by navigating to the Monetization tab in YouTube Studio, then clicking the Start button to sign up for Google AdSense.
You'll be asked to verify your YouTube account information and choose a Google account to use for AdSense. Once you've signed up for an AdSense account, it will be linked to your YouTube account.
In order to use AdSense with your YouTube channel, you'll need to meet some basic requirements. Specifically, you need to have at least 1,000 YouTube subscribers, and your videos need to have generated a total of 4,000 watch hours over the course of the last 12 months. If you haven't met these requirements, you can use social media marketing and other tools to help boost your YouTube channel.
If you're already a part of the YouTube Partner program, you're all set up to use AdSense to monetize your YouTube channel. Keep in mind that YouTube won't allow you to monetize your videos unless your channel is connected with AdSense and the YouTube Partner program.