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Choosing Between Brand Expansion and Extension

Brand expansion vs extension—understand the benefits and drawbacks of each to make the right choice for your brand. Explore our detailed comparison.

Boost Holiday Sales With Our 5-Point Marketing Checklist

People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. Is your store ready for that kind of traffic?

Best Color Palette Generator Tools Online

A color palette generator will help you pick the right colors for your brand, but there are a lot of online options to choose from. Here are 5 of the best.

10 Benefits of Blogging for Business

Not sure if starting a business blog is right for you? Read on to learn the top 10 benefits of blogging for business.

Behavioral Segmentation: The Smart Targeting Strategy

Want to improve your marketing return on investment? Use behavioral segmentation to target the right people based on what they do, not just who they are.

Create Back in Stock Emails That Drive Customer Action

Create high-converting back in stock emails with the right timing, messaging, and design strategies.

How to Ask for Google Reviews

Want more Google reviews? Learn when, where, and how to ask for customer feedback the right way—boost credibility, improve search rankings, and attract new business.

Top Ad Placement Tactics to Maximize Your Reach

Explore top ad placement tactics to optimize your campaigns. Increase your reach, engage the right audience, and maximize your ad performance.

3 Essential Pre-Built Segments for Your E-Commerce Business

Connect your store to Mailchimp and access pre-built segments based on your customers shopping behavior. Send them personalized content and watch your sales increase.

Pottery West Balances Art and Business

See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly.

How Meowbox Personalizes With Tags and the Shopify Integration

Learn how Meowbox is using Mailchimp and the Shopify integration to get the right message to cat owners.

Measure Twice, Cut Once: Email Segmentation and Automation

Getting the right messages in front of the right people is key for any strong campaign. But this tool is the key to making it happen consistently.