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Pottery West Balances Art and Business

See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly.

How Meowbox Personalizes With Tags and the Shopify Integration

Learn how Meowbox is using Mailchimp and the Shopify integration to get the right message to cat owners.

Measure Twice, Cut Once: Email Segmentation and Automation

Getting the right messages in front of the right people is key for any strong campaign. But this tool is the key to making it happen consistently.

How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

Increase Your Brand's Reach with YouTube Hashtags

Boost discoverability and increase viewership with YouTube hashtags. Learn how to effectively use hashtags with this guide.

YouTube and Video Marketing Tips for Small Businesses

How to set up a YouTube channel for your business and start creating effective marketing videos.

Workflow Management: Key Strategies for Success

Boost productivity with effective workflow management strategies. Explore software options for smoother operations.

Understanding BANT: A Framework for Qualifying Leads and Closing Deals

How the BANT sales process will help you streamline lead qualification in 4 simple steps.

What Is a Case Study and Why You Should Use Them

What is a case study? This guide covers the case study definition, case study examples, and how to write one.

How to Choose the Best Website Color Scheme

Colors evoke emotions in your audience, so it is important to pick the best color scheme for your website. Here’s how to choose colors that fit your brand’s personality.

Web Design vs. Graphic Design: What You Should Know

Web design vs graphic design are two different roles that work together. Learn about graphic vs web development, when you need one, and how they work here.

7 Business Models to Consider For Your Company

Find the business model that works for you. Whether you choose the retailer, subscription, or affiliate company model, here is what you need to know.