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What Is Copywriting and Why Is It Important in Marketing?

Copywriting is the backbone of many content marketing campaigns. Learn more about copywriting, including what it is and its importance here.

Why Your Website Needs Terms of Service

Incorporating terms of use on your website can provide key protections for your organization. Discover the benefits of terms of use with this guide.

How to Automate SaaS Marketing for Reach and Results

Learn to automate SaaS marketing with smart tools and targeted workflows to increase sales.

How to Write an Influencer Outreach Email That Gets Responses

Write influencer outreach emails that get results. Learn key strategies and use our template to improve your response rate.

How to Overcome Writer's Block for Marketing Pros

Unleash your creativity and discover how to overcome writer's block with this comprehensive guide.

Outreach Marketing Strategies for Better Engagement

An outreach strategy can help you grow your brand. Read this to review the best outreach strategy examples and see tips for how to create one.

How Business Process Automation Boosts Efficiency

Discover how business process automation saves time, reduces errors, and boosts efficiency, helping your business streamline operations and grow.

Start a B2B Partner Program in 5 Steps

A B2B partner program can help your company grow its audience and increase sales. Learn how these programs work and how you can start your own partner program.

Email Etiquette Rules Everyone Should Follow

Learn 10 email etiquette tips to boost your communication skills.

On Choosing Clients and Making E-Commerce Beautiful

Developer Natasha Murphy and designer Lexi Stout share their thoughts on e-commerce, email marketing, and Atlanta's creative community.

New Mailchimp Tools to Help with the GDPR

Our General Counsel explains what GDPR means for your business and highlights the steps we’re taking to help you prepare.

AI Chatbots: Smarter Conversations, Better Customer Experience

Discover how AI chatbots improve customer experience, reduce costs, and boost efficiency. Learn how they work and how to build one in 8 simple steps.