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What Is Retargeting and How to Do It

Retargeting gets website visitors who didn't convert back to your site by showing them relevant ads. Learn how to develop a retargeting strategy.

What Are Vanity Metrics?

Learn about vanity metrics and why only certain types of metrics matter when it comes to meeting business objectives.

Learn How To Create UTM Links and Understand Why You Need Them

UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.

From ASAP to FYI: Using Text Abbreviations Effectively in Business Communication

Learn how businesses can use text abbreviations to save time, reduce costs, and connect with audiences—without risking clarity or professionalism.

How to Create an Engaging SMS Fundraising Campaign

SMS fundraising lets you grab prospective donors’ attention. Discover how to create an inspirational nonprofit campaign that drives donations.

Six Thinking Hats: A Path to Balanced Decisions

Need a new strategy for business decisions? Explore how the Six Thinking Hats can transform your approach and bring balance to the decision-making process.

How to Optimize Screen Sizes for Responsive Design

Learn how to optimize your website for different screen sizes with responsive design, ensuring a seamless user experience across all devices and resolutions.

Content Repurposing Tips

Follow these tips for repurposing content to give new life to old pieces and reach a larger audience. Here are the best practices and benefits to know.

Product Drops: Generate Hype and Skyrocket Sales

Wondering how to outshine your competitors? Dive into the strategies of successful product drops to increase engagement, drive sales, and build brand loyalty.

Elevate Perceived Value to Boost Sales and Brand Loyalty

You can significantly influence your customers’ purchase decisions by enhancing the perceived value of your products or services. Learn how in this guide.

Lead Generation Strategies for Business Growth

Learn about innovative lead generation strategies for business growth. Stay competitive with targeted tactics.

Examples of KPIs for Small Businesses

Obtain a better understanding of KPIs with examples for different business departments.