The Brand Persona: How To Make Your Business Click with Customers
A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.
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Use Automated Email Follow-Ups to Stay Engaged and Drive Action
Automated email follow-ups boost engagement, save time, and build smarter campaigns that drive customer action.
5 Key Dates for Your Holiday Marketing Plan
Boost your sales with this handy calendar and our holiday marketing tips.
What is Narrowcasting?
Discover the concept of narrowcasting and its impact on targeted communication. Explore how narrowcasting revolutionizes content delivery for niche audiences.
BIMI: What It Is and Why it’s Important to Email Marketing
Learn what BIMI is (brand indicators for message identification) and how it helps with email marketing deliverability.
Brazilian Data Protection FAQs
Get answers to common questions about Mailchimp and the Brazilian Data Protection Regulation (LGPD).
General Data Protection Regulation FAQs
Get answers to common questions about Mailchimp and the General Data Protection Regulation (GDPR).
Mailchimp Features: Powerful Marketing Tools for Business
See the complete list of Mailchimp’s marketing features; including email, marketing automation, social media and more.
Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic
The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.
On Choosing Clients and Making E-Commerce Beautiful
Developer Natasha Murphy and designer Lexi Stout share their thoughts on e-commerce, email marketing, and Atlanta's creative community.
A Bigger Platform for Small Businesses: Introducing Facebook Ad Campaigns
Sean Cook, Mailchimp's VP of Marketing, explains why Facebook Ad Campaigns can be a game changer for small businesses.