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Behavioral Segmentation: The Smart Targeting Strategy

Want to improve your marketing return on investment? Use behavioral segmentation to target the right people based on what they do, not just who they are.

Create Back in Stock Emails That Drive Customer Action

Create high-converting back in stock emails with the right timing, messaging, and design strategies.

How to Ask for Google Reviews

Want more Google reviews? Learn when, where, and how to ask for customer feedback the right way—boost credibility, improve search rankings, and attract new business.

Top Ad Placement Tactics to Maximize Your Reach

Explore top ad placement tactics to optimize your campaigns. Increase your reach, engage the right audience, and maximize your ad performance.

Pottery West Balances Art and Business

See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly.

How Meowbox Personalizes With Tags and the Shopify Integration

Learn how Meowbox is using Mailchimp and the Shopify integration to get the right message to cat owners.

Measure Twice, Cut Once: Email Segmentation and Automation

Getting the right messages in front of the right people is key for any strong campaign. But this tool is the key to making it happen consistently.

How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

YouTube and Video Marketing Tips for Small Businesses

How to set up a YouTube channel for your business and start creating effective marketing videos.

Workflow Management: Key Strategies for Success

Boost productivity with effective workflow management strategies. Explore software options for smoother operations.

Understanding BANT: A Framework for Qualifying Leads and Closing Deals

How the BANT sales process will help you streamline lead qualification in 4 simple steps.

What Is a Case Study and Why You Should Use Them

What is a case study? This guide covers the case study definition, case study examples, and how to write one.