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How Monday Girl Boosted Email Engagement With a Personal Touch

To achieve their outstanding 60% email open rate, Monday Girl put automation and personalization to work, using Mailchimp's Customer Journey Builder.

Tips From a Marathon Runner on Building a Business With Endurance

Like training for a long-distance race, marketing needs a methodical approach with an emphasis on focus.

How Mailchimp Does Deliverability

We sat down with our Delivery team to discuss the importance of deliverability, what differentiates us, and how senders can increase their delivery rate.

How Essence of Email Increased One Company’s Email Marketing Revenue by 1076%

When an online store wanted to get more out of their email marketing, Essence of Email saw an opportunity to implement behavioral flows, list acquisition efforts, and conversion rate best practices. Here’s how they did it.

Mastering First Call Resolution: How to Boost Customer Satisfaction

Learn what first call resolution is and how it can boost your customer satisfaction.

Sports Marketing Strategies for Success

Building a more successful sports marketing campaign starts with understanding the challenges and best strategies for engaging today’s fans.

The Science of Split Testing to Drive Results

Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.

How Shapeways Increased Their Click-Through Rates by 525%

The 3D printing leader used tags and tag-based automations to send their email engagement through the roof.

Net Dollar Retention: A Key Metric for Business Growth

Net dollar retention is an essential metric for decreasing customer churn and improving profits. Learn how to find and use NDR to retain more clients.

What Is Multivariate Testing?

With multivariate testing, you can see what resonates with your audience. Learn more about multivariate testing and how it compares to A/B testing.

Best Landing Page Examples and Tips

Here are 9 easy tips to help you design beautiful landing pages that inspire people to buy your products or subscribe to your list.

Top 5 Landing Page Examples and How to Create Your Own

Looking for the best landing page ideas? Find inspiration from these landing page examples, and learn which elements can set your landing pages apart.