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How to Use Value-Based Segmentation to Drive Business Growth
Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.
Best Email Marketing Platform to Grow Your Business
See how Mailchimp’s email marketing platform can help grow your business with our best-in-class email tools.
Audience Segmentation Tools for Advanced Marketing Campaigns
See how Mailchimp’s audience management tools can help you create audience and customer segments for better marketing campaigns.
What is Performance Marketing? A Complete Guide
Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.
What is a Webinar? And Why You Should Consider Hosting One
A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.
What is a Composite Photo and How to Create One
Composites are also used everywhere today–but why? Understand the pros and cons of composite photos and learn how to create one yourself.
Social Media
Organic posts, paid posts, advertisements, and more—explore the different ways you can connect on social media.
How to Design an SMS Landing Page That Converts
Learn how to design an SMS landing page that drives conversions with clear messaging, strong CTAs, and mobile-friendly design.
SMS Frequency Guidelines: What’s Too Much?
How many texts are too many? Discover SMS frequency best practices to stay helpful, not spammy.