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Behavioral Segmentation: The Smart Targeting Strategy

Want to improve your marketing return on investment? Use behavioral segmentation to target the right people based on what they do, not just who they are.

Create Back in Stock Emails That Drive Customer Action

Create high-converting back in stock emails with the right timing, messaging, and design strategies.

The Ultimate Guide to Asking for Google Reviews

Want more Google reviews? Learn when, where, and how to ask for customer feedback the right way—boost credibility, improve search rankings, and attract new business.

Top Ad Placement Tactics to Maximize Your Reach

Explore top ad placement tactics to optimize your campaigns. Increase your reach, engage the right audience, and maximize your ad performance.

How Sweet Auburn BBQ Builds Community With Mailchimp's Wix Integration and SMS Marketing

Sweet Auburn BBQ gets timely deals in the hands of its SMS subscribers—just in time for dinner.

Pottery West Balances Art and Business

See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly.

How Meowbox Personalizes With Tags and the Shopify Integration

Learn how Meowbox is using Mailchimp and the Shopify integration to get the right message to cat owners.

Measure Twice, Cut Once: Email Segmentation and Automation

Getting the right messages in front of the right people is key for any strong campaign. But this tool is the key to making it happen consistently.

What Sustainability Means for Spark & Bell Founder Emer Gillespie

Emer's holistic approach to handmade, custom lighting means prioritizing what’s best for the environment, her customers, and her community.

Materialized Views: Definition, Benefits & Uses

Learn what a materialized view is and how you can leverage it to help your team handle large amounts of data. Find out how to create materialized views.

What Is a Knowledge Management System?

A knowledge management system is a tool that can help companies remain organized and efficient. Learn more about what a KMS is with this handy guide.

KI im E-Commerce

Der digitale Handel verändert sich rasant und Künstliche Intelligenz (KI) ist dabei der entscheidende Treiber.