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Website Navigation Guide: Basics and Best Practices

Explore the 4 types of website navigation before you apply these best practices to your website design.

How to Drive Advertising Success with Ad Groups

Unlock advertising success with our comprehensive guide to ad groups. Learn how to optimize multiple campaigns, target audiences effectively, and maximize ROI. Optimize your Google ads account today.

Data-Backed New Year’s Resolutions for Marketers

Consumer behavior and small business survey data around the holiday season can inform—and strengthen—your marketing for the year ahead. Here’s how.

About Mailchimp’s By The Books Program

Learn about Mailchimp’s virtual book festival, By The Books.

Selling in Email Happens Through Stories

We connect with Paul Jarvis, creator of Fixtail and owner of Chimp Essentials, to learn more about how storytelling plays a key role in email marketing.

Don’t Call it a Newsletter: Tips from Tobias van Schneider

Tobias von Schneider shares some invaluable insights on building your audience.

What’s a Domain Name? How To Choose the Right One for Your Business

Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.

How to Use X (Formerly Twitter)

Learn how to use X (formerly Twitter) with this beginner-friendly guide. Discover tips for leveraging X for business success.

How to Sell Jewelry Online

Starting to sell jewelry online is a lot easier than you think. Follow along with this guide and learn the ins and outs of selling jewelry online.

Essential Elements of an Effective Social Media Policy

Learn how to build a robust social media policy to mitigate risks and maintain a positive brand image across all platforms.

How SMS Segmentation Can Drive Better Engagement

Improve your SMS marketing strategy with effective segmentation. Reach the right people with the right message for better engagement.

How Hotels Can Use SMS Marketing Effectively

Learn effective ways to use SMS marketing to engage guests and drive repeat stays at your hotel.